As the capital's private bank, Weberbank Actiengesellschaft has been closely associated with Berlin and its people since it was founded in 1949. The bank is currently celebrating its 75th anniversary with an eye-catching anniversary campaign created by Visionaere.
Weberbank celebrates its anniversary year
with Visionaere
Berlin, September 10, 2024 : The long-established Weberbank is celebrating an important anniversary this year: The 75th anniversary will be celebrated in the anniversary year 2024 with a whole series of measures. The communication goals are clearly outlined: The brand image is to be sharpened and emotionally charged, the focus is to be directed towards the future – and the identification of employees, customers and their partners is to be emphasized.
Together with Weberbank’s marketing and communications department, the Berlin brand agency Visionaere – the agency responsible for the private bank since 2022 – has developed an eye-catching anniversary communication. It showcases Weberbank’s unique connection with the people of the capital in a communicative way – including a design system, key messages and a print and online campaign. The content focuses on the bank’s close network in Berlin, the excellent quality of its advice, its diverse social and societal commitment and its future orientation through responsible investing.
Keywords
Finance
Strategy
Branding
Campaign
What can we do for you?
Is anniversary communication a topic that will soon become relevant for you? If you are interested in starting a project or need a quote, arrange a free consultation, give us a call or send us an e-mail. We look forward to hearing from you.
