{"id":3057,"date":"2025-01-28T15:10:58","date_gmt":"2025-01-28T14:10:58","guid":{"rendered":"https:\/\/visionaere.de\/news\/firstwaters"},"modified":"2025-03-14T17:04:31","modified_gmt":"2025-03-14T16:04:31","slug":"firstwaters","status":"publish","type":"post","link":"https:\/\/visionaere.de\/en\/blog\/firstwaters\/","title":{"rendered":"Firstwaters"},"content":{"rendered":"\n
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Change as a constant<\/strong><\/p>\n\n\n\n

The constant change in the financial industry is the driving force behind the consultants at firstwaters. “Whether the challenges are technological, legal or organizational: firstwaters implements change and supports financial companies in the management and implementation of complex integration, transformation and IT projects,” says Marco F\u00e4th, Managing Director of firstwaters, describing the company’s self-image. The experts’ mission is to provide independent and partnership-based advice – from defining the technical requirements to technological consulting and implementing the solution in the respective system landscape. <\/p>\n\n\n\n

Making transformation visible<\/strong><\/p>\n\n\n\n

“We have given this mission a new, contemporary form,” says Sven L\u00fctzen, Managing Director Strategy at Visionaere. Following a strategic brand process with intensive face-to-face and remote workshops, Visionaere redesigned the brand identity of the consulting specialists at firstwaters. In addition to the new company logo, the brand consultants from Berlin developed the company claim “Implementing Change”. The new corporate mission statement embodies firstwaters’ self-image as a partner to the financial industry for the technological challenges of the future. <\/p>\n\n\n\n

Digital identity<\/strong><\/p>\n\n\n\n

Taking into account the target groups and their specific needs, Visionaere revised the website, the visual language, the corporate typography and color scheme as well as the company’s printed correspondence. “The new firstwaters online presence is a corporate website and content hub in one,” says Sven L\u00fctzen. <\/p>\n\n\n\n

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“The new website makes the corporate identity of firstwaters visible and illustrates the broad range of expertise of the consulting professionals. At the same time, it will also serve as a content hub for a growing range of content in the future. <\/strong>“<\/h2>\n\n\n\n

Sven L\u00fctzen<\/strong>Managing Director Strategy Visionaere GmbH<\/p>\n\n\n\n

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The technical basis of the website is the open source CMS Typo3, which offers a powerful and investment-proof platform and, thanks to its open source architecture, does not require high ongoing license fees. <\/p>\n\n\n\n

Further analog and digital projects by firstwaters and Visionaere are already being implemented.<\/p>\n\n\n\n

About firstwaters<\/strong><\/p>\n\n\n\n

firstwaters supports financial companies in complex integration, transformation and IT projects. The consultants see change and innovation as an opportunity for the financial industry to underpin its future viability. The strength of the consultants at firstwaters lies in the combination of professional expertise, technological know-how and methodological competence, which they translate into sustainable software tools for the entrepreneurial success of their clients. Further information can be found at www.firstwaters.de<\/a> <\/p>\n\n\n\n

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Project scope<\/strong>Brand processLogo developmentClaim developmentCorporate designWebsite relaunchCorporate printed materialsProject start<\/strong>June 2019Go live<\/strong>October 2020<\/p>\n\n\n\n

Customer<\/strong>firstwaters GmbH<\/p>\n\n\n\n

Sector<\/strong>ConsultingIT servicesFinanceWebsite<\/strong>www.firstwaters.de<\/a><\/p>\n\n\n\n

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What can we do for you?<\/h3>\n

Are you facing similar challenges to firstwaters? Are you planning a relaunch or would you like to reposition your brand? Talk to us. As a partner, we offer interactive brand experiences and complete digital solutions from a single source.<\/p>\n<\/div>\n\n <\/div>\n <\/div>\n

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Contact<\/h3>\n \"\"\n

Sven L\u00fctzen<\/strong><\/p>\n

Gesch\u00e4ftsf\u00fchrer Strategie<\/p>\n

030 78 09 66 – 71<\/p>\n