{"id":3065,"date":"2025-01-28T15:09:25","date_gmt":"2025-01-28T14:09:25","guid":{"rendered":"https:\/\/visionaere.de\/news\/hauck-aufhaeuser"},"modified":"2025-03-17T08:25:47","modified_gmt":"2025-03-17T07:25:47","slug":"hauck-aufhaeuser","status":"publish","type":"post","link":"https:\/\/visionaere.de\/en\/blog\/hauck-aufhaeuser\/","title":{"rendered":"Hauck & Aufh\u00e4user"},"content":{"rendered":"\n
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The main aim of the website relaunch is to bundle the bank’s broad range of expertise, which includes the Asset Servicing, Asset Management and Private Banking divisions as well as Capital Markets and Investment Banking, on a joint web platform. In this way, the claim to leadership of the traditional bank and its proximity to customers in the digital world are emphasized. The new website at www.hauck-aufhaeuser.com <\/s>helps the bank to differentiate itself from its competitors in terms of structure, content and functionality. <\/p>\n\n\n\n

Website relaunch<\/h3>\n\n\n\n

The website combines detailed insights into all areas of the company with high-quality presentation and a contemporary, greatly simplified operating philosophy. Content has been consolidated and the presentation of in-house funds and funds launched for third parties has been revised. All current content such as press releases, research, news and publications will be bundled in a central newsroom in future. The development of a consistent online visual language and a closed premium area for customers and business partners round off the website. <\/p>\n\n\n\n

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“We developed the Hauck & Aufh\u00e4user website<\/s> together with Visionaere. The result is impressive thanks to the excellent cooperation in the project team, with which we were very satisfied from conception to going live.” <\/h2>\n\n\n\n

Sandra Freimuth<\/strong>Head of Corporate Communications & Marketingat Hauck & Aufh\u00e4user Privatbankiers KGaA<\/p>\n\n\n\n

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“With the website relaunch, Hauck & Aufh\u00e4user is taking a big step forward in terms of customer experience, brand presence and transparent product presentation. Unlike many financial service providers in this market segment, Hauck & Aufh\u00e4user combines a modern corporate presentation with up-to-date content and research offerings, thus creating real customer proximity in the digital channel. H&A is thus meeting the challenges of progressive digitalization that not only financial service providers have to face today,” says Cornelius Nordt, Head of New Business & Project Manager at VISIONAERE GmbH. <\/p>\n\n\n\n

About Hauck & Aufh\u00e4user<\/h3>\n\n\n\n

Hauck & Aufh\u00e4user Privatbankiers can look back on 220 years of tradition. The bank emerged from the merger of two long-established private banks: Georg Hauck & Sohn Bankiers in Frankfurt am Main, founded in 1796, and Bankhaus H. Aufh\u00e4user, on the market in Munich since 1870. The two banks merged in 1998. The partners of the bank consist of the personally liable partner Jochen Lucht and the partners Michael O. Bentlage and Stephan Rupprecht. Hauck & Aufh\u00e4user sees itself as a traditional yet modern private bank. <\/p>\n\n\n\n

With offices in Frankfurt am Main, Munich, Hamburg, D\u00fcsseldorf and Cologne, the bank focuses on comprehensive advice and asset management for private and corporate clients, asset management for institutional investors, comprehensive fund services for financial and real assets in Germany and Luxembourg and cooperation with independent asset managers. The focus of its business activities is on holistic and personal advice, on the basis of which individual solutions are developed. <\/p>\n<\/div>\n\n\n\n

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Project scope<\/strong>Website relaunch<\/p>\n\n\n\n

Project start<\/strong>October 2016<\/p>\n\n\n\n

Client<\/strong>Hauck & Aufh\u00e4user<\/p>\n\n\n\n

Sector<\/strong>Finance<\/p>\n\n\n\n

Website<\/strong>www.hauck-aufhaeuser.com<\/a><\/p>\n\n\n\n

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What can we do for you?<\/h3>\n

Are you facing similar challenges to Hauck & Aufh\u00e4user? Are you planning a relaunch or would you like to reposition your brand? Talk to us. As a partner, we offer interactive brand experiences and complete digital solutions from a single source.<\/p>\n<\/div>\n\n <\/div>\n <\/div>\n

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Contact<\/h3>\n \"\"\n

Cornelius Nordt<\/strong><\/p>\n

Gesch\u00e4ftsf\u00fchrer Business Development<\/p>\n

030 78 09 66 – 81 <\/p>\n