{"id":4754,"date":"2025-09-22T10:06:30","date_gmt":"2025-09-22T08:06:30","guid":{"rendered":"https:\/\/visionaere.de\/blog\/new-perspectives-visionaere-realizes-barrier-free-website-relaunch-for-apoasset"},"modified":"2025-10-07T10:35:25","modified_gmt":"2025-10-07T08:35:25","slug":"new-perspectives-visionaere-realizes-barrier-free-website-relaunch-for-apoasset","status":"publish","type":"post","link":"https:\/\/visionaere.de\/en\/blog\/new-perspectives-visionaere-realizes-barrier-free-website-relaunch-for-apoasset\/","title":{"rendered":"New perspectives: Visionaere realizes barrier-free website relaunch for apoAsset"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns vs-single-3-col-grid is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\n\n       <div class=\"vs-table-of-contents \">\n            <h6>Inhalt<\/h6>\n            <ul>\n                                    <li>\n                        <a href=\"#Setting the course\">\n                             Setting the course: from strategy workshop to user-centered design\n                        <\/a>\n                    <\/li>\n                                    <li>\n                        <a href=\"#Technical\">\n                             Technical architecture for maximum efficiency\n                        <\/a>\n                    <\/li>\n                                    <li>\n                        <a href=\"#Cooperation\">\n                             Collaboration delivers the best results\n                        <\/a>\n                    <\/li>\n                                    <li>\n                        <a href=\"#Outlook\">\n                             Outlook\n                        <\/a>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">With the apoAsset relaunch, the fund company and the Visionaere agency demonstrate how strategic design and innovative technology can be combined in a user-centered online presence that is not only visually appealing, but also accessible and functional for every user.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Weichenstellung\"><strong><strong>Setting the course: from strategy workshop to user-centered design<\/strong><\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The course for the relaunch was set during a strategic remote workshop. The most important requirements were defined in an interdisciplinary project team together with the apoAsset experts from management, marketing and sales. A competitor analysis by the Visionaere agency provided insights into the market situation and best practices and provided impetus for the new information architecture. The focus was on translating the specific needs of the various target groups &#8211; from private investors to consultants and partners to institutional investors &#8211; into a new, user-centered structure. The aim was to make navigation intuitive and reduce the complexity of the fund section in order to shorten user paths.    <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Clear visuals, intuitive navigation<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A key objective of the redesign was to implement the desire for a clean, generous look. The sometimes complex financial products were to be made accessible and easy to understand, and apoAsset&#8217;s dual specialization in multi-asset and healthcare funds was to be made visible. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Particular attention was paid to the design of the &#8220;Insights&#8221; section, which underpins apoAsset&#8217;s expertise with current articles, videos and press releases. An interactive filter option allows users to sort the content according to their individual interests. This increases the relevance of the information and strengthens loyalty to the brand.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Accessibility as a basic design principle<\/strong><\/strong> <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Accessibility was seen as an integral part of the design from the outset and not as an afterthought. The design team was guided by the comprehensive specifications of <strong>WCAG 2.2<\/strong> (Web Content Accessibility Guidelines), which go far beyond the mere legal requirements. This strategic approach creates decisive added value and strengthens the brand image. Sven L\u00fctzen, Managing Director of Strategy Consulting at Visionaere, emphasizes the importance of this approach: &#8220;An accessible website is not just a legal necessity &#8211; especially for responsible financial companies. It expresses the company&#8217;s aspiration to make products and content accessible to as many people as possible.&#8221;   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, this means the consistent implementation of various design decisions. These include ensuring strong contrasts between text and background to optimize perception for visually impaired users. In addition, clear focus indicators have been implemented to enable intuitive keyboard navigation for users with motor impairments. The provision of meaningful alternative text for all images and graphics also ensures that screen readers and other assistive technologies can correctly convey the visual content. This careful implementation ensures that the website is usable by a wide audience without limitations and demonstrates a deep understanding of inclusive design.    <\/p>\n\n\n\n\n\n       <div class=\"vs-quote vs-component\">\n            <div class=\"vs-quote__text\">\n                <p>&#8220;An accessible website is not just a legal requirement, but an expression of the aspiration to make products and content accessible to as many people as possible.&#8221;<\/p>\n\n            <\/div>\n            <div class=\"vs-quote__author\">\n                Sven L\u00fctzen\n            <\/div>\n            <div class=\"vs-quote__author-position\">\n                Managing Director Strategy Consulting at Visionaere\n            <\/div>\n       <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Technische\"><strong>Technical architecture for maximum efficiency<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The strategic and design decisions were underpinned by a robust and future-proof technical implementation. Visionaere relied on a modern and agile architecture. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>A modular system with WordPress, Timber and ACFack<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A combination of the <strong>CMS WordPress<\/strong>, the extension Timber (Twig Templates) and the Advanced Custom Fields (ACF) plugin was chosen for the relaunch. Timber separates the program logic (PHP) from the presentation (HTML), resulting in clean code and faster development and maintenance. The ACF plugin provides the necessary flexibility to make even complex content structures intuitively editable for editors. This modular structure is the basis for efficient further development of the website and ensures that future adaptations can be implemented without great effort. This reduces long-term operating costs for the customer and enables a high level of agility.    <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Data integration at the heart of the fund website<\/strong> <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A key aspect of a modern financial website is the reliable, up-to-date presentation of fund data. To ensure this, various API interfaces were connected to seamlessly integrate fund information from data providers and capital management companies (KVGs) such as HANSAINVEST and Anevis into the website. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This connection enables the automatic display of fund information in real time, which eliminates the need for manual updates and ensures the reliability of the data. This technical solution ensures that both private investors and sales partners or institutional investors have access to up-to-date information at all times. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Tailor-made content for different profiles<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The technical implementation reflects the target group constellation of apoAsset. Visionaere&#8217;s development team developed a solution that enables individual outputs for different user profiles. Based on the profile selection (private investors, consultants &amp; partners, institutional investors), specific content, navigation elements and documents are displayed. This approach ensures that the information displayed is highly relevant and also reflects the legal requirements. The entire website has also been developed to be fully responsive to ensure optimal display on all end devices &#8211; from desktop to tablet to mobile devices.    <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Zusammenarbeit\"><strong>Collaboration delivers the best results<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The success of the project is the result of close and trusting collaboration. The close timing of the implementation, which was completed in just 4.5 months, is proof of the speed and agility of the project teams at the agency and client. Sandra D\u00fcppe, Communications &amp; Marketing Manager at apoAsset, is very positive about the collaboration: &#8220;The relaunch went smoothly despite the ambitious schedule. The collaboration with Visionaere was characterized by mutual trust and a deep understanding of our needs right from the start. The convincing result shows that reliability and a common goal are the basis for successful digital projects.&#8221;  <\/p>\n\n\n\n\n\n       <div class=\"vs-quote vs-component\">\n            <div class=\"vs-quote__text\">\n                <p>&#8220;The collaboration with Visionaere was characterized by mutual trust right from the start. The convincing result in just 4.5 months shows that reliability is the basis for successful projects.&#8221;<\/p>\n\n            <\/div>\n            <div class=\"vs-quote__author\">\n                Sandra D\u00fcppe\n            <\/div>\n            <div class=\"vs-quote__author-position\">\n                Manager Communication &amp; Marketing at apoAsset\n            <\/div>\n       <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Ausblick\"><strong><strong>Outlook<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With its new website, apoAsset is positioning itself as a modern, future-oriented player in the financial market. The modular structure allows the platform to be continuously developed and adapted to the needs of users.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Positive aspects of this project:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Early involvement of all stakeholders:<\/strong> Tight project scheduling requires continuous, close communication and decision-making by all parties involved.<\/li>\n\n\n\n<li><strong>Accessibility as a strategic investment:<\/strong> Accessibility is not an option, but a necessity and a quality feature that improves the reach and perception of the brand.<\/li>\n\n\n\n<li><strong>Modularity for future viability:<\/strong> The decision in favor of a modular design (Timber &amp; ACF) not only reduces development time, but also enables cost-effective scaling in the future.<\/li>\n\n\n\n<li><strong>Quality assurance as an ongoing task:<\/strong> To ensure accessibility after the relaunch, processes for content creation should also be established.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\n\n<div class=\"vs-info-column\">\n\t<div class=\"vs-info-box\">\n                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/09\/Icon-Pin-1.svg\" loading=\"lazy\" height=\"42\" width=\"42\" alt=\"\" \/>\n                            <h6>Project profile<\/h6>\n<ul>\n<li>Responsive website<\/li>\n<li>WordPress-based<\/li>\n<li>Fund data from Hansainvest and Anevis<\/li>\n<li>Accessible according to WCAG criteria<\/li>\n<\/ul>\n<p><a href=\"https:\/\/visionaere.de\/en\/projects\/apoasset-2\/\">To the case study<\/a><\/p>\n\n        \t<\/div>\n\t<div class=\"vs-social-icons\">\n\t\t<h6>Artikel teilen<\/h6>\n\t\t<ul>\n\t\t\t<li>\n                <a href=\"mailto:info@visionaere.de\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\" fill=\"none\">\n                        <g clip-path=\"url(#clip0_487_155)\">\n                        <path d=\"M21 1C32.0444 1 41 9.95562 41 21C41 32.0444 32.0444 41 21 41C9.95562 41 1 32.0444 1 21C1 9.95562 9.95562 1 21 1Z\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n                        <path d=\"M11 14V27H30V14H11ZM11.76 15.7818L17.5512 20.5038L11.76 25.2259V15.7856V15.7818ZM29.24 26.2353H11.76V26.2047L18.1554 20.9932L18.5886 21.345C19.1434 21.7962 19.8236 22.0218 20.5038 22.0218C21.184 22.0218 21.8642 21.7962 22.419 21.345L22.8522 20.9932L29.2476 26.2047V26.2353H29.24ZM29.24 25.2221L23.4488 20.5L29.24 15.7779V25.2182V25.2221ZM29.24 14.7953L21.9364 20.7485C21.1042 21.4253 19.8958 21.4253 19.0674 20.7485L11.7638 14.7953V14.7647H29.2438V14.7953H29.24Z\" fill=\"black\" stroke=\"black\"\/>\n                        <\/g>\n                        <defs>\n                        <clipPath id=\"clip0_487_155\">\n                        <rect width=\"42\" height=\"42\" fill=\"white\"\/>\n                        <\/clipPath>\n                        <\/defs>\n                    <\/svg>\n                <\/a>\n\t\t\t<\/li>\n\t\t\t<li>\n                <a href=\"https:\/\/www.facebook.com\/visionaere.design\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\" fill=\"none\">\n                        <g clip-path=\"url(#clip0_487_158)\">\n                        <path d=\"M21 1C32.0444 1 41 9.95562 41 21C41 32.0444 32.0444 41 21 41C9.95562 41 1 32.0444 1 21C1 9.95562 9.95562 1 21 1Z\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n                        <path d=\"M22.3363 17.0574V18.5711H25L24.7111 21.5H22.3273V30H18.8059V21.5H17V18.5711H18.8059V16.7798C18.8059 14.4241 19.754 13 22.6163 13H25V15.9289H23.474C22.4266 15.9289 22.3363 16.3051 22.3363 17.0574Z\" fill=\"black\"\/>\n                        <\/g>\n                        <defs>\n                        <clipPath id=\"clip0_487_158\">\n                        <rect width=\"42\" height=\"42\" fill=\"white\"\/>\n                        <\/clipPath>\n                        <\/defs>\n                    <\/svg>\n                <\/a>\n\t\t\t<\/li>\n\t\t\t<li>\n                <a href=\"https:\/\/www.linkedin.com\/company\/visionaere\/posts\/?feedView=alls\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\" fill=\"none\">\n                        <g clip-path=\"url(#clip0_487_161)\">\n                        <path d=\"M21 1C32.0444 1 41 9.95562 41 21C41 32.0444 32.0444 41 21 41C9.95562 41 1 32.0444 1 21C1 9.95562 9.95562 1 21 1Z\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n                        <path d=\"M16.3333 17.5H12.8333V28H16.3333V17.5Z\" fill=\"black\"\/>\n                        <path d=\"M16.3333 14.5833C16.3333 15.5545 15.6569 16.3333 14.5715 16.3333H14.5558C13.5097 16.3333 12.8333 15.5545 12.8333 14.5833C12.8333 13.612 13.5255 12.8333 14.5951 12.8333C15.6648 12.8333 16.3176 13.5858 16.3333 14.5833Z\" fill=\"black\"\/>\n                        <path d=\"M29.1667 27.9911H25.7246V22.497C25.7246 21.1213 25.2292 20.1805 23.9862 20.1805C23.0388 20.1805 22.4738 20.8195 22.2217 21.432C22.1348 21.6538 22.1087 21.9556 22.1087 22.2663V28H18.6667C18.6667 28 18.7101 18.6982 18.6667 17.7396H22.1087V19.1953C22.5607 18.4941 23.3777 17.5 25.2118 17.5C27.4717 17.5 29.1667 18.9645 29.1667 22.1154V28V27.9911Z\" fill=\"black\"\/>\n                        <path d=\"M14.84 12.6152V12.585C14.84 12.585 14.8249 12.6077 14.8173 12.6152H14.84Z\" fill=\"black\"\/>\n                        <\/g>\n                        <defs>\n                        <clipPath id=\"clip0_487_161\">\n                        <rect width=\"42\" height=\"42\" fill=\"white\"\/>\n                        <\/clipPath>\n                        <\/defs>\n                    <\/svg>\n                <\/a>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-blue-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n\n    <div id=\"vs-single-contact\" class=\"vs-single-contact \" >\n        <div class=\"vs-single-contact__left\">\n                            <div class=\"vs-contact__content vs-wysiwyg\">\n                    <h2>Are you planning a relaunch?<\/h2>\n<p>Would you like to know how accessible your website is? Or are you planning a new website? We are happy to support companies that want to combine digital accessibility, strong performance and contemporary design.  <\/p>\n<p>&nbsp;<\/p>\n<p>We would be happy to carry out a free initial BFSG analysis of your existing website &#8211; compact, well-founded and with clear recommendations for action.<\/p>\n\n                <\/div>\n                    <\/div>\n        <div class=\"vs-single-contact__right\">\n            <div class=\"vs-contact__content vs-wysiwyg\">\n                <h3>Contact<\/h3>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/csm_visionaere-sven-luetzen-kontakt_f2ade3d027.jpg\" loading=\"lazy\" alt=\"\" \/>\n                <p class=\"is-style-info-text\"><strong>Sven L\u00fctzen<\/strong><\/p>\n                <p class=\"is-style-info-text\">Gesch\u00e4ftsf\u00fchrer Strategie<\/p>\n                <p class=\"is-style-info-text\">030 78 09 66 &#8211; 71<\/p>\n                                <div class=\"vs-contact__social-links\">\n                    <a href=\"mailto:sven.luetzen@visionaere.de\" target=\"_blank\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\" fill=\"none\">\n                            <g clip-path=\"url(#clip0_487_124)\">\n                            <path d=\"M21 1C32.0444 1 41 9.95562 41 21C41 32.0444 32.0444 41 21 41C9.95562 41 1 32.0444 1 21C1 9.95562 9.95562 1 21 1Z\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n                            <path d=\"M11 14V27H30V14H11ZM11.76 15.7818L17.5512 20.5038L11.76 25.2259V15.7856V15.7818ZM29.24 26.2353H11.76V26.2047L18.1554 20.9932L18.5886 21.345C19.1434 21.7962 19.8236 22.0218 20.5038 22.0218C21.184 22.0218 21.8642 21.7962 22.419 21.345L22.8522 20.9932L29.2476 26.2047V26.2353H29.24ZM29.24 25.2221L23.4488 20.5L29.24 15.7779V25.2182V25.2221ZM29.24 14.7953L21.9364 20.7485C21.1042 21.4253 19.8958 21.4253 19.0674 20.7485L11.7638 14.7953V14.7647H29.2438V14.7953H29.24Z\" fill=\"black\" stroke=\"black\"\/>\n                            <\/g>\n                            <defs>\n                            <clipPath id=\"clip0_487_124\">\n                            <rect width=\"42\" height=\"42\" fill=\"white\"\/>\n                            <\/clipPath>\n                            <\/defs>\n                        <\/svg>\n                    <\/a> \n                                            <a href=\"https:\/\/linkedin.com\/in\/sven-l\u00fctzen-73388118\" target=\"_blank\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\" fill=\"none\">\n                                <g clip-path=\"url(#clip0_487_127)\">\n                                <path d=\"M21 1C32.0444 1 41 9.95562 41 21C41 32.0444 32.0444 41 21 41C9.95562 41 1 32.0444 1 21C1 9.95562 9.95562 1 21 1Z\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n                                <path d=\"M16.3333 17.5H12.8333V28H16.3333V17.5Z\" fill=\"black\"\/>\n                                <path d=\"M16.3333 14.5835C16.3333 15.5547 15.6568 16.3335 14.5715 16.3335H14.5557C13.5097 16.3335 12.8333 15.5547 12.8333 14.5835C12.8333 13.6122 13.5254 12.8335 14.595 12.8335C15.6647 12.8335 16.3175 13.586 16.3333 14.5835Z\" fill=\"black\"\/>\n                                <path d=\"M29.1667 27.9911H25.7247V22.497C25.7247 21.1213 25.2292 20.1805 23.9863 20.1805C23.0389 20.1805 22.4739 20.8195 22.2218 21.432C22.1349 21.6538 22.1088 21.9556 22.1088 22.2663V28H18.6667C18.6667 28 18.7102 18.6982 18.6667 17.7396H22.1088V19.1953C22.5608 18.4941 23.3778 17.5 25.2119 17.5C27.4718 17.5 29.1667 18.9645 29.1667 22.1154V28V27.9911Z\" fill=\"black\"\/>\n                                <path d=\"M14.8401 12.6152V12.585C14.8401 12.585 14.825 12.6077 14.8174 12.6152H14.8401Z\" fill=\"black\"\/>\n                                <\/g>\n                                <defs>\n                                <clipPath id=\"clip0_487_127\">\n                                <rect width=\"42\" height=\"42\" fill=\"white\"\/>\n                                <\/clipPath>\n                                <\/defs>\n                            <\/svg>\n                        <\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n  \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the apoAsset relaunch, the fund company and the Visionaere agency demonstrate how strategic design and innovative technology can be combined in a user-centered online presence that is not only visually appealing, but also accessible and functional for every user. Setting the course: from strategy workshop to user-centered design The course for the relaunch was [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"Meta description\nCase study on the accessible relaunch of the apoAsset website. Visionaere demonstrates special expertise for financial service providers with WCAG 2.2 standard and WordPress. 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