{"id":2946,"date":"2025-01-17T10:08:44","date_gmt":"2025-01-17T09:08:44","guid":{"rendered":"https:\/\/visionaere.de\/projekte\/berlin-fire-department\/"},"modified":"2025-06-11T07:42:11","modified_gmt":"2025-06-11T05:42:11","slug":"berlin-fire-department","status":"publish","type":"project","link":"https:\/\/visionaere.de\/en\/projects\/berlin-fire-department\/","title":{"rendered":"Berlin fire department"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.youtube.com\/watch?v=UKrcexn2fp4\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"865\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/film-teaser-playbutton.jpg\" alt=\"\" class=\"wp-image-1055\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/film-teaser-playbutton.jpg 2100w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/film-teaser-playbutton-300x124.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/film-teaser-playbutton-1024x422.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/film-teaser-playbutton-768x316.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/film-teaser-playbutton-1536x633.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/film-teaser-playbutton-2048x844.jpg 2048w\" sizes=\"auto, (max-width: 2100px) 100vw, 2100px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"overline\"><span class=\"small\">Recruiting campaign<\/span><\/p>\n<h3><span class=\"text-light\">Focus on<\/span> the volunteers<br \/>\n<\/h3>\n<p>The volunteers themselves are at the heart of the campaign. Interviews revealed four main motivations for joining the volunteer fire department: drive, team spirit, willingness to help and personal progress. These values make the community strong \u2013 and attractive to the young target groups.<\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-header.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1860\" height=\"960\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-kampagne-lydia.jpg\" alt=\"\" class=\"wp-image-1074\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-kampagne-lydia.jpg 1860w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-kampagne-lydia-300x155.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-kampagne-lydia-1024x529.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-kampagne-lydia-768x396.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-kampagne-lydia-1536x793.jpg 1536w\" sizes=\"auto, (max-width: 1860px) 100vw, 1860px\" \/><\/figure>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"915\" height=\"637\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-kampagne-filmdreh.jpg\" alt=\"\" class=\"wp-image-1076\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-kampagne-filmdreh.jpg 915w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-kampagne-filmdreh-300x209.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-kampagne-filmdreh-768x535.jpg 768w\" sizes=\"auto, (max-width: 915px) 100vw, 915px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"915\" height=\"637\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-portrait.jpg\" alt=\"\" class=\"wp-image-1062\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-portrait.jpg 915w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-portrait-300x209.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-portrait-768x535.jpg 768w\" sizes=\"auto, (max-width: 915px) 100vw, 915px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-blue-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-1-714x1024.png\" alt=\"\" class=\"wp-image-1060\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-1-714x1024.png 714w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-1-209x300.png 209w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-1-768x1102.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-1.png 800w\" sizes=\"auto, (max-width: 714px) 100vw, 714px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-2-714x1024.png\" alt=\"\" class=\"wp-image-1059\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-2-714x1024.png 714w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-2-209x300.png 209w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-2-768x1102.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-2.png 800w\" sizes=\"auto, (max-width: 714px) 100vw, 714px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-3-714x1024.png\" alt=\"\" class=\"wp-image-1058\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-3-714x1024.png 714w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-3-209x300.png 209w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-3-768x1102.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-3-1070x1536.png 1070w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-social-media-3.png 1200w\" sizes=\"auto, (max-width: 714px) 100vw, 714px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-offset-1-desktop is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"overline\"><span class=\"small\">Social Media<\/span><\/p>\n<h3>New media formats<br \/>\n<span class=\"text-light\">for digital natives<\/span><\/h3>\n<p>Under the hashtag <a href=\"https:\/\/www.instagram.com\/explore\/tags\/deineinsatzfuerberlin\/?hl=de\" target=\"_blank\" rel=\"noopener\">#DeinEinsatzfuerBerlin<\/a>, the campaign is primarily aimed at digital natives on social networks. An image film, advertising material for social media such as Instagram, Facebook and YouTube, as well as a campaign website were created for this purpose.<\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-social-media.png\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"overline\"><span class=\"small\">Campaign microsite<\/span><\/p>\n<h3>Thrilling first contact<br \/>\n<span class=\"text-light\">for the new recruits<\/span><\/h3>\n<p>A sleek, responsive website makes the volunteer fire department experience intuitive: video film, main motivations, interactive map and interviews with the volunteers make you want to get involved.<\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-website-startseite.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-green-blue-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"746\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-web-mobile-screen-1.png\" alt=\"\" class=\"wp-image-1063\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-web-mobile-screen-1.png 600w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-web-mobile-screen-1-241x300.png 241w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"746\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-web-mobile-screen-2.png\" alt=\"\" class=\"wp-image-1064\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-web-mobile-screen-2.png 600w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-web-mobile-screen-2-241x300.png 241w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"746\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-web-mobile-screen-3.png\" alt=\"\" class=\"wp-image-1065\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-web-mobile-screen-3.png 600w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-web-mobile-screen-3-241x300.png 241w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-offset-1-desktop is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<h3><strong>The interactive map guides interested parties to the nearest police station<\/strong><\/h3>\n<p>Potential recruits can use the zip code search within the map to find the nearest station. An intelligent proximity search also displays other stations as alternatives to the closest station.<\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-website-meinegeschichte-uebersicht.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1054\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-kampagne-cards.jpg\" alt=\"\" class=\"wp-image-1057\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-kampagne-cards.jpg 2560w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-kampagne-cards-300x124.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-kampagne-cards-1024x422.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-kampagne-cards-768x316.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-kampagne-cards-1536x632.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-kampagne-cards-2048x843.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"overline\"><span class=\"small\">Campaign advertising material<\/span><\/p>\n<h3>Emotional arguments<br \/>\n<span class=\"text-light\">to take away<\/span><\/h3>\n<p>The campaign was supplemented by postcards, flyers and posters in order to present the emotional arguments for volunteering in a compact form. The materials are surprising, arouse curiosity and offer points of contact for interested parties.<\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-kampagne-flyer.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-big-font has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"color:#d40224\">1.21 min.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>minutes average time spent<\/strong> on the landing page<br\/>confirm the high relevance of the topic for the target groups.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-big-font has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"color:#d40224\">143.000<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>video views in the social media <\/strong><br\/>YouTube, Instagram and Facebook were achieved by the campaign within the first 2.5 weeks.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-big-font has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"color:#d40224\">15.000<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>clicks to the target page dein-einsatz.berlin <\/strong><br\/>were generated by the campaign in the first 2.5 weeks.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1054\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-loeschen.jpg\" alt=\"\" class=\"wp-image-1068\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-loeschen.jpg 2560w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-loeschen-300x124.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-loeschen-1024x422.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-loeschen-768x316.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-loeschen-1536x632.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visionaere-freiwillige-feuerwehr-berlin-loeschen-2048x843.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-text-image vs-text-image--image-left vs-component\">\n        <div class=\"vs-text-image__image\">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/freiwillige-feuerwehr-berlin-logo.jpg\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-text-image__content\">\n            <div class=\"vs-wysiwyg\">\n                <div class=\"column\">\n<div class=\"customer-voice__center-wrapper\">\n<div>\n<blockquote>\n<p class=\"quote-text\">&#8220;The attitude and self-confidence of the volunteers immediately show how much each individual grows personally from the challenges.&#8221;<\/p>\n<\/blockquote>\n<p class=\"info-text\"><strong>Manuel Mahnke<\/strong><br \/>\nDeputy Chairman Permanent representative of the state representative of the volunteer fire department<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-blue-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n\n    <div id=\"vs-single-contact\" class=\"vs-single-contact \" >\n        <div class=\"vs-single-contact__left\">\n                            <div class=\"vs-contact__content vs-wysiwyg\">\n                    <div class=\"column is-5-tablet rich-text\">\n<h3>What can we do for you?<\/h3>\n<p>Do you face similar challenges to the volunteer fire department? Are you looking for new applicants or are you planning a recruitment campaign? Talk to us. As your partner, we talk to you about the methods and potential of digital employee recruitment.<\/p>\n<\/div>\n\n                <\/div>\n                    <\/div>\n        <div class=\"vs-single-contact__right\">\n            <div class=\"vs-contact__content vs-wysiwyg\">\n                <h3>Contact<\/h3>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere-jan-luetzen-kontakt.jpg\" loading=\"lazy\" alt=\"\" \/>\n                <p class=\"is-style-info-text\"><strong>Jan L\u00fctzen<\/strong><\/p>\n                <p class=\"is-style-info-text\">Gesch\u00e4ftsf\u00fchrer Kreation<\/p>\n                <p class=\"is-style-info-text\"> 030 78 09 66 &#8211; 72<\/p>\n                                <div class=\"vs-contact__social-links\">\n                    <a href=\"mailto:jan.luetzen@visionaere.de\" target=\"_blank\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\" fill=\"none\">\n                            <g clip-path=\"url(#clip0_487_124)\">\n                            <path d=\"M21 1C32.0444 1 41 9.95562 41 21C41 32.0444 32.0444 41 21 41C9.95562 41 1 32.0444 1 21C1 9.95562 9.95562 1 21 1Z\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n                            <path d=\"M11 14V27H30V14H11ZM11.76 15.7818L17.5512 20.5038L11.76 25.2259V15.7856V15.7818ZM29.24 26.2353H11.76V26.2047L18.1554 20.9932L18.5886 21.345C19.1434 21.7962 19.8236 22.0218 20.5038 22.0218C21.184 22.0218 21.8642 21.7962 22.419 21.345L22.8522 20.9932L29.2476 26.2047V26.2353H29.24ZM29.24 25.2221L23.4488 20.5L29.24 15.7779V25.2182V25.2221ZM29.24 14.7953L21.9364 20.7485C21.1042 21.4253 19.8958 21.4253 19.0674 20.7485L11.7638 14.7953V14.7647H29.2438V14.7953H29.24Z\" fill=\"black\" stroke=\"black\"\/>\n                            <\/g>\n                            <defs>\n                            <clipPath 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    <\/clipPath>\n                                <\/defs>\n                            <\/svg>\n                        <\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n  \n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Next project<\/h2>\n\n\n\n\n\n                    \n\n    \n    <a href=\"https:\/\/visionaere.de\/en\/projects\/city-of-hennigsdorf\/\" class=\"vs-project vs-project-teaser vs-project-teaser--big\" style=\"background-color: #e9f1f9\" data-video-url=\"\">\n        <div class=\"vs-project-teaser__image \">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_hennigsdorf_header-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-project-teaser__video\">\n\n        <\/div>\n        <div class=\"vs-project-teaser__content vs-wysiwyg\">\n            <h3>Stadt Hennigsdorf<\/h3>\n            <p class=\"is-style-h3-subtitle\">Kleinstadt mit gro\u00dfem Auftritt<\/p>\n                            <p>Wie bringt man Geschichte, Selbstverst\u00e4ndnis und Dynamik einer vielf\u00e4ltigen Kleinstadt in eine pr\u00e4gnante Form?<\/p>\n                        <ul class=\"vs-tag-list vs-project__tag-list\">\n                               \n                    <li>\n                        <div class=\"vs-tag vs-tag--category\">\n                                                                                                                                                                                                                                                                                                                                                                                            Public Sector\n                                                                                                                                                                                                                                                                                                                                                                            <\/div>\n                    <\/li>\n                                                     <li>\n                        <div class=\"vs-tag vs-tag--tag\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Campaign\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            <\/div>\n                    <\/li>\n                                    <li>\n                        <div class=\"vs-tag vs-tag--tag\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Location Marketing\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    <\/div>\n                    <\/li>\n                                    <li>\n                        <div class=\"vs-tag vs-tag--tag\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Publication\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        <\/div>\n                    <\/li>\n                                    <li>\n                        <div class=\"vs-tag vs-tag--tag\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Branding\n                                                                                                                                                                                                                                                                                                                                                                                                <\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/a>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>1.21 min. minutes average time spent on the landing pageconfirm the high relevance of the topic for the target groups. 143.000 video views in the social media YouTube, Instagram and Facebook were achieved by the campaign within the first 2.5 weeks. 15.000 clicks to the target page dein-einsatz.berlin were generated by the campaign in the 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