{"id":2999,"date":"2025-01-17T10:52:57","date_gmt":"2025-01-17T09:52:57","guid":{"rendered":"https:\/\/visionaere.de\/projekte\/bvda\/"},"modified":"2025-06-10T16:28:05","modified_gmt":"2025-06-10T14:28:05","slug":"bvda","status":"publish","type":"project","link":"https:\/\/visionaere.de\/en\/projects\/bvda\/","title":{"rendered":"BVDA"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"833\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Bildsprache_01.jpg\" alt=\"\" class=\"wp-image-1126\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Bildsprache_01.jpg 832w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Bildsprache_01-300x300.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Bildsprache_01-150x150.jpg 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Bildsprache_01-768x769.jpg 768w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Bildsprache_02.jpg\" alt=\"\" class=\"wp-image-1125\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Bildsprache_02.jpg 833w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Bildsprache_02-300x300.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Bildsprache_02-150x150.jpg 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Bildsprache_02-768x768.jpg 768w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Bildsprache_03.jpg\" alt=\"\" class=\"wp-image-1124\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Bildsprache_03.jpg 833w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Bildsprache_03-300x300.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Bildsprache_03-150x150.jpg 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Bildsprache_03-768x768.jpg 768w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-offset-1-desktop is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"overline\"><span class=\"small\">Key Visual<\/span><\/p>\n<h3 class=\"overline\">A distinctive mark<br \/>\n<span class=\"text-light\">for the brand<\/span><\/h3>\n<p>The key visual plays a key role in the brand identity. It creates a family resemblance and ensures that the diverse media activities of the association and its sub-brands are clearly recognized and assigned. <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Key_Visual.svg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Typo.svg\" alt=\"\" class=\"wp-image-1122\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Farben.svg\" alt=\"\" class=\"wp-image-1116\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"overline\"><span class=\"small\">Logo family<\/span><\/p>\n<h3 class=\"overline\">Common features.<br \/>\n<span class=\"text-light\">Independent profile.<\/span><\/h3>\n<p>In addition to the BVDA umbrella brand, the association uses a whole series of sub-brands that are closely aligned with the parent brand to varying degrees. Visionaere created a system that maintains a typographic family resemblance, but at the same time offers scope for individual accents. The abbreviation of the parent brand BVDA can precede the sub-brand or be added as an index character.  <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logo.svg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_01-803x1024.png\" alt=\"\" class=\"wp-image-1114\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_01-803x1024.png 803w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_01-235x300.png 235w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_01-768x979.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_01-1205x1536.png 1205w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_01.png 1251w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_02-803x1024.png\" alt=\"\" class=\"wp-image-1115\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_02-803x1024.png 803w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_02-235x300.png 235w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_02-768x979.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_02-1205x1536.png 1205w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_02.png 1251w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_03-803x1024.png\" alt=\"\" class=\"wp-image-1113\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_03-803x1024.png 803w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_03-235x300.png 235w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_03-768x979.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_03-1205x1536.png 1205w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Logos_03.png 1251w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1054\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Studien_Fullscreen.jpg\" alt=\"\" class=\"wp-image-1121\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Studien_Fullscreen.jpg 2560w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Studien_Fullscreen-300x124.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Studien_Fullscreen-1024x422.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Studien_Fullscreen-768x316.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Studien_Fullscreen-1536x632.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Studien_Fullscreen-2048x843.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"overline\"><span class=\"small\">Literature concept<\/span><\/p>\n<h3 class=\"overline\">A clear system,<br \/>\n<span class=\"text-light\">that allows for change.<\/span><\/h3>\n<p>The literature concept forms the common framework for all association publications. Whether political position papers, guidelines, press reviews, specialist group brochures or annual reports &#8211; each publication has a consistent and recognizable form. The titles can be used with graphic textures or photographic motifs depending on the subject matter.  <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Literaturkonzept.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-offset-1-desktop is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<h3>Telling complex content in an entertaining way<\/h3>\n<p>Visionaere has developed a set of striking symbol graphics that allow complex facts to be presented in a simplified way. Infographics are combined with vivid illustrations to support the content in an entertaining way. <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Studien_Titel.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Studien_Detail.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Literatur_Fullscreen.jpg\" alt=\"\" class=\"wp-image-1110\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Literatur_Fullscreen.jpg 2560w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Literatur_Fullscreen-300x141.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Literatur_Fullscreen-1024x480.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Literatur_Fullscreen-768x360.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Literatur_Fullscreen-1536x720.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Literatur_Fullscreen-2048x960.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-text-image vs-text-image--image-left vs-component\">\n        <div class=\"vs-text-image__image\">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Symbol_Quote.jpg\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-text-image__content\">\n            <div class=\"vs-wysiwyg\">\n                <div class=\"column\">\n<div class=\"customer-voice__center-wrapper\">\n<div>\n<blockquote>\n<p class=\"quote-text\">&#8220;The close collaboration with our decision-makers laid the foundation for the concept and design, which have since made our claim to innovation tangible in all of the association&#8217;s communication media.&#8221;<\/p>\n<\/blockquote>\n<p class=\"small info-text\"><strong><br \/>\nSebastian Schaeffer<\/strong><br \/>\nManaging Director BVDA, Head of Market and Media Service<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-light-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n\n    <div id=\"vs-single-contact\" class=\"vs-single-contact \" >\n        <div class=\"vs-single-contact__left\">\n                            <div class=\"vs-contact__content vs-wysiwyg\">\n                    <div class=\"column is-5-tablet rich-text\">\n<h3><strong>And what do you plan to do next<\/strong>?<\/h3>\n<p>Are you facing similar challenges to the BVDA? Talk to us. As a partner, we develop customized corporate design systems and brand families, literature concepts and corporate websites.<\/p>\n<\/div>\n\n                <\/div>\n                    <\/div>\n        <div class=\"vs-single-contact__right\">\n            <div class=\"vs-contact__content vs-wysiwyg\">\n                <h3>Contact<\/h3>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere-jan-luetzen-kontakt.jpg\" loading=\"lazy\" alt=\"\" \/>\n                <p class=\"is-style-info-text\"><strong>Jan L\u00fctzen<\/strong><\/p>\n                <p class=\"is-style-info-text\">Gesch\u00e4ftsf\u00fchrer Kreation<\/p>\n                <p class=\"is-style-info-text\"> 030 78 09 66 &#8211; 72<\/p>\n                                <div class=\"vs-contact__social-links\">\n                    <a href=\"mailto:jan.luetzen@visionaere.de\" target=\"_blank\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\" fill=\"none\">\n                            <g clip-path=\"url(#clip0_487_124)\">\n                            <path d=\"M21 1C32.0444 1 41 9.95562 41 21C41 32.0444 32.0444 41 21 41C9.95562 41 1 32.0444 1 21C1 9.95562 9.95562 1 21 1Z\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n                            <path d=\"M11 14V27H30V14H11ZM11.76 15.7818L17.5512 20.5038L11.76 25.2259V15.7856V15.7818ZM29.24 26.2353H11.76V26.2047L18.1554 20.9932L18.5886 21.345C19.1434 21.7962 19.8236 22.0218 20.5038 22.0218C21.184 22.0218 21.8642 21.7962 22.419 21.345L22.8522 20.9932L29.2476 26.2047V26.2353H29.24ZM29.24 25.2221L23.4488 20.5L29.24 15.7779V25.2182V25.2221ZM29.24 14.7953L21.9364 20.7485C21.1042 21.4253 19.8958 21.4253 19.0674 20.7485L11.7638 14.7953V14.7647H29.2438V14.7953H29.24Z\" fill=\"black\" stroke=\"black\"\/>\n                            <\/g>\n                            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