{"id":3004,"date":"2025-01-13T14:58:46","date_gmt":"2025-01-13T13:58:46","guid":{"rendered":"https:\/\/visionaere.de\/projekte\/firstwaters\/"},"modified":"2025-06-04T14:24:07","modified_gmt":"2025-06-04T12:24:07","slug":"firstwaters","status":"publish","type":"project","link":"https:\/\/visionaere.de\/en\/projects\/firstwaters\/","title":{"rendered":"Firstwaters"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-offset-1-desktop is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"overline\"><span class=\"small\">Logo and claim<\/span><\/p>\n<h3 class=\"overline\">The brand promise<br \/>\n<span class=\"text-light\">in a nutshell<\/span><\/h3>\n<p>The company paves the way for financial institutions to align their IT structures for the future. This mission forms the ideal basis for the new claim &#8220;Implementing change&#8221; and the new logo. <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-Logo.png\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"915\" height=\"915\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-Bildsprache-links.png\" alt=\"\" class=\"wp-image-810\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-Bildsprache-links.png 915w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-Bildsprache-links-300x300.png 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-Bildsprache-links-150x150.png 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-Bildsprache-links-768x768.png 768w\" sizes=\"auto, (max-width: 915px) 100vw, 915px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"916\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-Bildsprache-rechts.png\" alt=\"\" class=\"wp-image-811\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-Bildsprache-rechts.png 916w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-Bildsprache-rechts-300x300.png 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-Bildsprache-rechts-150x150.png 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-Bildsprache-rechts-768x768.png 768w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"overline\"><span class=\"small\">Method<\/span><\/p>\n<h3 class=\"overline\"><span class=\"text-light\">Recognizing<\/span> the core of<br \/>\n togetherand making it visible<\/h3>\n<p>The strategic repositioning was based on various face-to-face and remote workshops. These involved intensive discussions about the competitive environment, the target groups and the strategic objectives. <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-whw-01.svg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-dark-blue-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"828\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-iPad-links.png\" alt=\"\" class=\"wp-image-813\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-iPad-links.png 596w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-iPad-links-216x300.png 216w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"828\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-iPad-mitte.png\" alt=\"\" class=\"wp-image-814\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-iPad-mitte.png 597w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-iPad-mitte-216x300.png 216w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"828\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-iPad-rechts.png\" alt=\"\" class=\"wp-image-823\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-iPad-rechts.png 597w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-iPad-rechts-216x300.png 216w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"overline\"><span class=\"small\">Corporate Website<\/span><\/p>\n<h3 class=\"overline\"><strong>Corporate presence<\/strong><br \/>\n<span class=\"text-light\">and content hub<\/span><\/h3>\n<p>The new website makes the corporate identity visible and illustrates the extensive range of expertise of the consulting professionals in a wide range of content. The combined visual and graphic language provides a nuanced set of tools that makes the partnership-based consulting at eye level just as visible as topics from the areas of technology and transformation. <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-desktop-1.png\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-light-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"746\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-mobile-links.png\" alt=\"\" class=\"wp-image-820\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-mobile-links.png 600w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-mobile-links-241x300.png 241w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"746\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-mobile-mitte.png\" alt=\"\" class=\"wp-image-822\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-mobile-mitte.png 600w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-mobile-mitte-241x300.png 241w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"746\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-mobile-rechts.png\" alt=\"\" class=\"wp-image-821\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-mobile-rechts.png 600w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-mobile-rechts-241x300.png 241w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"overline\"><span class=\"small\">Office equipment<\/span><\/p>\n<h3 class=\"overline\">Digital experts<br \/>\n<span class=\"text-light\">also make an analog impression<\/span><\/h3>\n<p>Even in times of digitalization, printed communication tools remain relevant \u2013 especially in B2B. From letterpress business cards to letterheads and invoice forms, presentation folders and envelopes, Visionaere designed the business stationery for firstwaters. This turns standard printed matter into a haptic experience that makes an impression.  <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-vk.png\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1860\" height=\"1042\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-bb-vk.png\" alt=\"\" class=\"wp-image-818\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-bb-vk.png 1860w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-bb-vk-300x168.png 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-bb-vk-1024x574.png 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-bb-vk-768x430.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-bb-vk-1536x860.png 1536w\" sizes=\"auto, (max-width: 1860px) 100vw, 1860px\" \/><\/figure>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-text-image vs-text-image--image-left vs-component\">\n        <div class=\"vs-text-image__image\">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/vis_fw-abschlussbild.png\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-text-image__content\">\n            <div class=\"vs-wysiwyg\">\n                <div class=\"column\">\n<div class=\"customer-voice__center-wrapper\">\n<div>\n<blockquote>\n<p class=\"quote-text\">&#8220;Visionaere has transformed both our brand values and our way of working into a precisely fitting, modern and strongly differentiating image.&#8221;<\/p>\n<\/blockquote>\n<p class=\"small info-text\"><strong><br \/>\nMarco F\u00e4th<\/strong><br \/>\nManaging Director, firstwaters GmbH<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-light-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n\n    <div id=\"vs-single-contact\" class=\"vs-single-contact \" >\n        <div class=\"vs-single-contact__left\">\n                            <div class=\"vs-contact__content vs-wysiwyg\">\n                    <div class=\"column is-5-tablet rich-text\">\n<h3>What can we do for you?<\/h3>\n<p>Are you facing similar challenges to Firstwaters? Would you like to reflect strategic changes in your public image or make a broader range of expertise visible to your target groups?  If you are interested in starting a project in this area, arrange a free consultation, call us or send us an e-mail.<\/p>\n<\/div>\n\n                <\/div>\n                    <\/div>\n        <div class=\"vs-single-contact__right\">\n            <div class=\"vs-contact__content vs-wysiwyg\">\n                <h3>Contact<\/h3>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/csm_visionaere-sven-luetzen-kontakt_f2ade3d027.jpg\" loading=\"lazy\" alt=\"\" \/>\n                <p class=\"is-style-info-text\"><strong>Sven L\u00fctzen<\/strong><\/p>\n                <p class=\"is-style-info-text\">Managing Director Strategy<\/p>\n                <p class=\"is-style-info-text\">030 78 09 66 &#8211; 71<\/p>\n                                <div class=\"vs-contact__social-links\">\n                    <a href=\"mailto:sven.luetzen@visionaere.de\" target=\"_blank\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\" fill=\"none\">\n                            <g clip-path=\"url(#clip0_487_124)\">\n                            <path d=\"M21 1C32.0444 1 41 9.95562 41 21C41 32.0444 32.0444 41 21 41C9.95562 41 1 32.0444 1 21C1 9.95562 9.95562 1 21 1Z\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n                            <path d=\"M11 14V27H30V14H11ZM11.76 15.7818L17.5512 20.5038L11.76 25.2259V15.7856V15.7818ZM29.24 26.2353H11.76V26.2047L18.1554 20.9932L18.5886 21.345C19.1434 21.7962 19.8236 22.0218 20.5038 22.0218C21.184 22.0218 21.8642 21.7962 22.419 21.345L22.8522 20.9932L29.2476 26.2047V26.2353H29.24ZM29.24 25.2221L23.4488 20.5L29.24 15.7779V25.2182V25.2221ZM29.24 14.7953L21.9364 20.7485C21.1042 21.4253 19.8958 21.4253 19.0674 20.7485L11.7638 14.7953V14.7647H29.2438V14.7953H29.24Z\" fill=\"black\" stroke=\"black\"\/>\n                            <\/g>\n                            <defs>\n                            <clipPath id=\"clip0_487_124\">\n                            <rect width=\"42\" height=\"42\" fill=\"white\"\/>\n                            <\/clipPath>\n                            <\/defs>\n                        <\/svg>\n                    <\/a> \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n  \n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Next project<\/h2>\n\n\n\n\n\n                    \n\n    \n    <a href=\"https:\/\/visionaere.de\/en\/?post_type=project&#038;p=2998\" class=\"vs-project vs-project-teaser vs-project-teaser--big\" style=\"background-color: #f0f0f0\" data-video-url=\"\">\n        <div class=\"vs-project-teaser__image \">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_Blocksize_Header.png\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-project-teaser__video\">\n\n        <\/div>\n        <div class=\"vs-project-teaser__content vs-wysiwyg\">\n            <h3>Blocksize Capital<\/h3>\n            <p class=\"is-style-h3-subtitle\">New online presence<\/p>\n                            <p>Blockchain and cryptocurrencies will shape the future of global financial markets. Visionaere developed a customized corporate website for Blocksize Capital. <\/p>\n                        <ul class=\"vs-tag-list vs-project__tag-list\">\n                               \n                    <li>\n                        <div class=\"vs-tag vs-tag--category\">\n                                                                                                                                                                                                                                                                                                                        Finance and Real Estate\n                                                                                                                                                                                                                                                                                                                                                                                                                                                <\/div>\n                    <\/li>\n                               \n                    <li>\n                        <div class=\"vs-tag vs-tag--category\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Consulting and Software\n                                                                                                                                                                <\/div>\n                    <\/li>\n                                                     <li>\n                        <div class=\"vs-tag vs-tag--tag\">\n                                                                                                Corporate Website\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            <\/div>\n                    <\/li>\n                                    <li>\n                        <div class=\"vs-tag vs-tag--tag\">\n                                                                                                                                                            WordPress CMS\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                <\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/a>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Next project<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","content-type":""},"categories":[],"class_list":["post-3004","project","type-project","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/project\/3004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/media?parent=3004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/categories?post=3004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}