{"id":3005,"date":"2025-01-08T09:11:08","date_gmt":"2025-01-08T08:11:08","guid":{"rendered":"https:\/\/visionaere.de\/projekte\/iz-research\/"},"modified":"2025-06-04T14:24:51","modified_gmt":"2025-06-04T12:24:51","slug":"iz-research","status":"publish","type":"project","link":"https:\/\/visionaere.de\/en\/projects\/iz-research\/","title":{"rendered":"IZ Research"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <p class=\"overline\"><span class=\"small\">Brand<\/span><\/p>\n<h3>Typography and color system<\/h3>\n<p>As a data specialist in the IZ Immobilien Zeitung publishing company, IZ Research wants to make the brand values of innovation and reliability visible in the design. After a lean brand process, Visionaere developed a design system that visualizes the analytical, fact-based and service-oriented approach of IZ Research with the help of modern typography and a striking color system, while at the same time effectively supporting goal conversion in communication. the geometric-rational design language of the font with open, friendly details, round i-dots and partially circular letter outlines harmonizes perfectly with the graphic design language of the design system. <\/p>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visuelles_system_01.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/visuelles_system_02.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1022\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/bildsprache_01-1024x1022.jpg\" alt=\"\" class=\"wp-image-745\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/bildsprache_01-1024x1022.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/bildsprache_01-300x300.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/bildsprache_01-150x150.jpg 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/bildsprache_01-768x766.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/bildsprache_01-1536x1533.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/bildsprache_01.jpg 1834w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"915\" height=\"915\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/bildsprache_02.jpg\" alt=\"\" class=\"wp-image-746\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/bildsprache_02.jpg 915w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/bildsprache_02-300x300.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/bildsprache_02-150x150.jpg 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/bildsprache_02-768x768.jpg 768w\" sizes=\"auto, (max-width: 915px) 100vw, 915px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/mockup_cd-manual-scaled.jpg\" alt=\"\" class=\"wp-image-747\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/mockup_cd-manual-scaled.jpg 2560w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/mockup_cd-manual-300x141.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/mockup_cd-manual-1024x480.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/mockup_cd-manual-768x360.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/mockup_cd-manual-1536x720.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/mockup_cd-manual-2048x960.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <p class=\"overline\"><span class=\"small\">Corporate Design<\/span><\/p>\n<h3>Design Guidelines<br \/>\n<span class=\"text-light\">Consistent guidelines, clear identity.<\/span><\/h3>\n<p>As the research toolkit of the real estate newspaper, IZ Research uses the publicity of the publishing media to continuously increase awareness of the innovative data platform. Based on the strategic goals of IZ Research, Visionaere modernized the corporate design and documented the new standards in a detailed corporate design manual. The applications defined therein range from print advertisements and print publications to digital formats such as mailings, social media formats and presentations.  <\/p>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/printanzeige-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/printanzeigen_schmal-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-light-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"832\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/tablet_01.png\" alt=\"\" class=\"wp-image-761\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/tablet_01.png 600w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/tablet_01-216x300.png 216w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"832\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/tablet_02-1.png\" alt=\"\" class=\"wp-image-762\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/tablet_02-1.png 600w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/tablet_02-1-216x300.png 216w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"832\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/tablet_03.png\" alt=\"\" class=\"wp-image-763\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/tablet_03.png 600w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/tablet_03-216x300.png 216w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <p class=\"overline\"><span class=\"small\">Digital Design<\/span><\/p>\n<h3>Corporate website<br \/>\n<span class=\"text-light\">Added value for users<\/span><\/h3>\n<p>When designing IZ Research&#8217;s corporate website, Visionaere focused on the use cases and specific benefits of the analysis tool for various user groups. The user interface design systematically supports the primary and secondary conversion goals and cuts a fine figure on all platforms \u2013 from desktop to tablet to smartphone. <\/p>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/startseite.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-dark-blue-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/iphone_01-824x1024.png\" alt=\"\" class=\"wp-image-765\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/iphone_01-824x1024.png 824w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/iphone_01-241x300.png 241w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/iphone_01-768x955.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/iphone_01.png 1000w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/iphone_02-1-824x1024.png\" alt=\"\" class=\"wp-image-767\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/iphone_02-1-824x1024.png 824w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/iphone_02-1-241x300.png 241w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/iphone_02-1-768x955.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/iphone_02-1.png 1000w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/iphone_03-824x1024.png\" alt=\"\" class=\"wp-image-768\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/iphone_03-824x1024.png 824w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/iphone_03-241x300.png 241w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/iphone_03-768x955.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/iphone_03.png 1000w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-text-image vs-text-image--image-left vs-component\">\n        <div class=\"vs-text-image__image\">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/csm_zitat_701ad0a50e.jpg\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-text-image__content\">\n            <div class=\"vs-wysiwyg\">\n                <blockquote>\n<p class=\"quote-text\">&#8220;Our new corporate design and the new website strike exactly the right note with our target groups because they translate the benefits of the tool into a modern user experience.&#8221;<\/p>\n<\/blockquote>\n<p class=\"small info-text\"><strong><br \/>\nMirko Tinz<\/strong><br \/>\nHead of Marketing &amp; Communication<\/p>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-background\" style=\"background-color:#d9e1e8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n\n    <div id=\"vs-single-contact\" class=\"vs-single-contact \" >\n        <div class=\"vs-single-contact__left\">\n                            <div class=\"vs-contact__content vs-wysiwyg\">\n                    <h3>What can we do for you?<\/h3>\n<p>Are you facing similar challenges to IZ Research? Would you like to market a platform digitally or make your public image distinctive?  Talk to us. As your partner, we discuss the potential of digital software marketing or the further development of your company website with you.<\/p>\n\n                <\/div>\n                    <\/div>\n        <div class=\"vs-single-contact__right\">\n            <div class=\"vs-contact__content vs-wysiwyg\">\n                <h3>Contact<\/h3>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere-jan-luetzen-kontakt.jpg\" loading=\"lazy\" alt=\"\" \/>\n                <p class=\"is-style-info-text\"><strong>Jan L\u00fctzen<\/strong><\/p>\n                <p class=\"is-style-info-text\">Managing Director Creation<\/p>\n                <p class=\"is-style-info-text\">  030 78 09 66 &#8211; 72<\/p>\n                                <div class=\"vs-contact__social-links\">\n                    <a href=\"mailto:jan.luetzen@visionaere.de\" target=\"_blank\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\" fill=\"none\">\n                            <g clip-path=\"url(#clip0_487_124)\">\n                            <path d=\"M21 1C32.0444 1 41 9.95562 41 21C41 32.0444 32.0444 41 21 41C9.95562 41 1 32.0444 1 21C1 9.95562 9.95562 1 21 1Z\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n                            <path d=\"M11 14V27H30V14H11ZM11.76 15.7818L17.5512 20.5038L11.76 25.2259V15.7856V15.7818ZM29.24 26.2353H11.76V26.2047L18.1554 20.9932L18.5886 21.345C19.1434 21.7962 19.8236 22.0218 20.5038 22.0218C21.184 22.0218 21.8642 21.7962 22.419 21.345L22.8522 20.9932L29.2476 26.2047V26.2353H29.24ZM29.24 25.2221L23.4488 20.5L29.24 15.7779V25.2182V25.2221ZM29.24 14.7953L21.9364 20.7485C21.1042 21.4253 19.8958 21.4253 19.0674 20.7485L11.7638 14.7953V14.7647H29.2438V14.7953H29.24Z\" fill=\"black\" stroke=\"black\"\/>\n                            <\/g>\n                            <defs>\n                            <clipPath id=\"clip0_487_124\">\n                            <rect width=\"42\" height=\"42\" fill=\"white\"\/>\n                            <\/clipPath>\n                            <\/defs>\n                        <\/svg>\n                    <\/a> \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n  \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","content-type":""},"categories":[],"class_list":["post-3005","project","type-project","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/project\/3005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/media?parent=3005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/categories?post=3005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}