{"id":3010,"date":"2024-11-28T10:06:01","date_gmt":"2024-11-28T09:06:01","guid":{"rendered":"https:\/\/visionaere.de\/projekte\/hennigsdorf-city-library\/"},"modified":"2025-06-10T16:19:26","modified_gmt":"2025-06-10T14:19:26","slug":"hennigsdorf-city-library","status":"publish","type":"project","link":"https:\/\/visionaere.de\/en\/projects\/hennigsdorf-city-library\/","title":{"rendered":"Hennigsdorf City Library"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-offset-1-desktop is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"overline\"><span class=\"small\">Accompanying campaign<\/span><\/p>\n<h3 class=\"overline\">Bringing media diversity to life<br \/>\n<\/h3>\n<p>The campaign publicizes the city library&#8217;s diverse digital and analog services and products. The style and tone of the campaign: accessible and cheerful, funny and colorful, modern and familiar \u2013 and never aloof or elitist. <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_haltestelle_01-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_haltestelle_03-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_haltestelle_02-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1250\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_banner.jpg\" alt=\"\" class=\"wp-image-398\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_banner.jpg 2500w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_banner-300x150.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_banner-1024x512.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_banner-768x384.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_banner-1536x768.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_banner-2048x1024.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<h3 class=\"h4\">Only 340 steps from the train station<\/h3>\n<p>Once interest has been aroused, the second important communication objective comes into focus: where is the city library actually located? In addition to communicating its central location, the positioning of the library as a place to meet and participate in education was an important goal of the campaign. <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_flyer.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_postkarten-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_baumwolltasche-1024x1024.jpg\" alt=\"\" class=\"wp-image-405\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_baumwolltasche-1024x1024.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_baumwolltasche-300x300.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_baumwolltasche-150x150.jpg 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_baumwolltasche-768x768.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_baumwolltasche-1536x1536.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_baumwolltasche.jpg 1838w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_lesezeichen-1024x1024.jpg\" alt=\"\" class=\"wp-image-399\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_lesezeichen-1024x1024.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_lesezeichen-300x300.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_lesezeichen-150x150.jpg 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_lesezeichen-768x768.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_lesezeichen-1536x1536.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_lesezeichen-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-offset-1-desktop is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<h3 class=\"h4\">How does the campaign work?<\/h3>\n<p>Fun, entertainment and excitement are at the heart of the campaign. The campaign is aimed at all interested parties who were previously unaware that the library had attractive offers for them: especially teenage pupils and Hennigsdorf families. The humorous campaign motifs also attract attention, clicks and likes on social media.  <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_social-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-text-image vs-text-image--image-left vs-component\">\n        <div class=\"vs-text-image__image\">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_saurier-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-text-image__content\">\n            <div class=\"vs-wysiwyg\">\n                <div class=\"column\">\n<div class=\"customer-voice__center-wrapper\">\n<div>\n<blockquote>\n<p class=\"quote-text\">&#8220;Our youngest reader is not even a year old, our oldest is 93 years old. Our media offering is just as broad \u2013 and it is precisely this diversity that the campaign communicates perfectly.&#8221;<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"small\"><strong>Katja Wolf<\/strong><br \/>\nHead of Hennigsdorf City Library<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-light-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n\n    <div id=\"vs-single-contact\" class=\"vs-single-contact \" >\n        <div class=\"vs-single-contact__left\">\n                            <div class=\"vs-contact__content vs-wysiwyg\">\n                    <div class=\"column is-5-tablet rich-text\">\n<h3>And what do you plan to do next?<\/h3>\n<p>Are you facing similar challenges to the Hennigsdorf City Library? Talk to us. As a partner, we develop customized corporate design systems and brand families, literature concepts and corporate websites.<\/p>\n<\/div>\n\n                <\/div>\n                    <\/div>\n        <div class=\"vs-single-contact__right\">\n            <div class=\"vs-contact__content vs-wysiwyg\">\n                <h3>Contact<\/h3>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere-jan-luetzen-kontakt.jpg\" loading=\"lazy\" alt=\"\" \/>\n                <p class=\"is-style-info-text\"><strong>Jan L\u00fctzen<\/strong><\/p>\n                <p class=\"is-style-info-text\">Managing Director Creation<\/p>\n                <p class=\"is-style-info-text\">  030 78 09 66 &#8211; 72<\/p>\n                                <div class=\"vs-contact__social-links\">\n                    <a href=\"mailto:jan.luetzen@visionaere.de\" target=\"_blank\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\" fill=\"none\">\n                            <g clip-path=\"url(#clip0_487_124)\">\n                            <path d=\"M21 1C32.0444 1 41 9.95562 41 21C41 32.0444 32.0444 41 21 41C9.95562 41 1 32.0444 1 21C1 9.95562 9.95562 1 21 1Z\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n                            <path d=\"M11 14V27H30V14H11ZM11.76 15.7818L17.5512 20.5038L11.76 25.2259V15.7856V15.7818ZM29.24 26.2353H11.76V26.2047L18.1554 20.9932L18.5886 21.345C19.1434 21.7962 19.8236 22.0218 20.5038 22.0218C21.184 22.0218 21.8642 21.7962 22.419 21.345L22.8522 20.9932L29.2476 26.2047V26.2353H29.24ZM29.24 25.2221L23.4488 20.5L29.24 15.7779V25.2182V25.2221ZM29.24 14.7953L21.9364 20.7485C21.1042 21.4253 19.8958 21.4253 19.0674 20.7485L11.7638 14.7953V14.7647H29.2438V14.7953H29.24Z\" fill=\"black\" stroke=\"black\"\/>\n                            <\/g>\n                            <defs>\n                            <clipPath id=\"clip0_487_124\">\n                            <rect width=\"42\" height=\"42\" fill=\"white\"\/>\n                            <\/clipPath>\n                            <\/defs>\n                        <\/svg>\n                    <\/a> \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n  \n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Next project<\/h2>\n\n\n\n\n\n                    \n\n    \n    <a href=\"https:\/\/visionaere.de\/en\/projects\/city-of-hennigsdorf\/\" class=\"vs-project vs-project-teaser vs-project-teaser--big\" style=\"background-color: #e9f1f9\" data-video-url=\"\">\n        <div class=\"vs-project-teaser__image \">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_hennigsdorf_header-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-project-teaser__video\">\n\n        <\/div>\n        <div class=\"vs-project-teaser__content vs-wysiwyg\">\n            <h3>City of Hennigsdorf<\/h3>\n            <p class=\"is-style-h3-subtitle\">Small town with a big appearance<\/p>\n                            <p>How do you put the history, self-image and dynamics of a diverse small town into a concise form?<\/p>\n                        <ul class=\"vs-tag-list vs-project__tag-list\">\n                               \n                    <li>\n                        <div class=\"vs-tag vs-tag--category\">\n                                                                                                                                                                                                                                                                 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