{"id":3010,"date":"2024-11-28T10:06:01","date_gmt":"2024-11-28T09:06:01","guid":{"rendered":"https:\/\/visionaere.de\/projekte\/hennigsdorf-city-library\/"},"modified":"2025-06-10T16:19:26","modified_gmt":"2025-06-10T14:19:26","slug":"hennigsdorf-city-library","status":"publish","type":"project","link":"https:\/\/visionaere.de\/en\/projects\/hennigsdorf-city-library\/","title":{"rendered":"Hennigsdorf City Library"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-offset-1-desktop is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"overline\"><span class=\"small\">Accompanying campaign<\/span><\/p>\n<h3 class=\"overline\">Bringing media diversity to life<br \/>\n<\/h3>\n<p>The campaign publicizes the city library&#8217;s diverse digital and analog services and products. The style and tone of the campaign: accessible and cheerful, funny and colorful, modern and familiar \u2013 and never aloof or elitist. <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_haltestelle_01-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_haltestelle_03-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_haltestelle_02-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1250\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_banner.jpg\" alt=\"\" class=\"wp-image-398\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_banner.jpg 2500w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_banner-300x150.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_banner-1024x512.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_banner-768x384.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_banner-1536x768.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_banner-2048x1024.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<h3 class=\"h4\">Only 340 steps from the train station<\/h3>\n<p>Once interest has been aroused, the second important communication objective comes into focus: where is the city library actually located? In addition to communicating its central location, the positioning of the library as a place to meet and participate in education was an important goal of the campaign. <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_flyer.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_postkarten-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_baumwolltasche-1024x1024.jpg\" alt=\"\" class=\"wp-image-405\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_baumwolltasche-1024x1024.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_baumwolltasche-300x300.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_baumwolltasche-150x150.jpg 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_baumwolltasche-768x768.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_baumwolltasche-1536x1536.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_baumwolltasche.jpg 1838w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_lesezeichen-1024x1024.jpg\" alt=\"\" class=\"wp-image-399\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_lesezeichen-1024x1024.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_lesezeichen-300x300.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_lesezeichen-150x150.jpg 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_lesezeichen-768x768.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_lesezeichen-1536x1536.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_lesezeichen-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-offset-1-desktop is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<h3 class=\"h4\">How does the campaign work?<\/h3>\n<p>Fun, entertainment and excitement are at the heart of the campaign. The campaign is aimed at all interested parties who were previously unaware that the library had attractive offers for them: especially teenage pupils and Hennigsdorf families. The humorous campaign motifs also attract attention, clicks and likes on social media.  <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_social-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-text-image vs-text-image--image-left vs-component\">\n        <div class=\"vs-text-image__image\">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_bibo_hennigsdorf_saurier-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-text-image__content\">\n            <div class=\"vs-wysiwyg\">\n                <div class=\"column\">\n<div class=\"customer-voice__center-wrapper\">\n<div>\n<blockquote>\n<p class=\"quote-text\">&#8220;Our youngest reader is not even a year old, our oldest is 93 years old. Our media offering is just as broad \u2013 and it is precisely this diversity that the campaign communicates perfectly.&#8221;<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"small\"><strong>Katja Wolf<\/strong><br \/>\nHead of Hennigsdorf City Library<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-light-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n\n    <div id=\"vs-single-contact\" class=\"vs-single-contact \" >\n        <div class=\"vs-single-contact__left\">\n                            <div class=\"vs-contact__content vs-wysiwyg\">\n                    <div class=\"column is-5-tablet rich-text\">\n<h3>And what do you plan to do next?<\/h3>\n<p>Are you facing similar challenges to the Hennigsdorf City Library? Talk to us. As a partner, we develop customized corporate design systems and brand families, literature concepts and corporate websites.<\/p>\n<\/div>\n\n                <\/div>\n                    <\/div>\n        <div class=\"vs-single-contact__right\">\n            <div class=\"vs-contact__content vs-wysiwyg\">\n                <h3>Contact<\/h3>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere-jan-luetzen-kontakt.jpg\" loading=\"lazy\" alt=\"\" \/>\n                <p class=\"is-style-info-text\"><strong>Jan L\u00fctzen<\/strong><\/p>\n                <p class=\"is-style-info-text\">Gesch\u00e4ftsf\u00fchrer Kreation<\/p>\n                <p class=\"is-style-info-text\"> 030 78 09 66 &#8211; 72<\/p>\n                                <div class=\"vs-contact__social-links\">\n                    <a href=\"mailto:jan.luetzen@visionaere.de\" target=\"_blank\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\" fill=\"none\">\n                            <g clip-path=\"url(#clip0_487_124)\">\n                            <path d=\"M21 1C32.0444 1 41 9.95562 41 21C41 32.0444 32.0444 41 21 41C9.95562 41 1 32.0444 1 21C1 9.95562 9.95562 1 21 1Z\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n                            <path d=\"M11 14V27H30V14H11ZM11.76 15.7818L17.5512 20.5038L11.76 25.2259V15.7856V15.7818ZM29.24 26.2353H11.76V26.2047L18.1554 20.9932L18.5886 21.345C19.1434 21.7962 19.8236 22.0218 20.5038 22.0218C21.184 22.0218 21.8642 21.7962 22.419 21.345L22.8522 20.9932L29.2476 26.2047V26.2353H29.24ZM29.24 25.2221L23.4488 20.5L29.24 15.7779V25.2182V25.2221ZM29.24 14.7953L21.9364 20.7485C21.1042 21.4253 19.8958 21.4253 19.0674 20.7485L11.7638 14.7953V14.7647H29.2438V14.7953H29.24Z\" fill=\"black\" stroke=\"black\"\/>\n                            <\/g>\n                            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d=\"M16.3333 14.5835C16.3333 15.5547 15.6568 16.3335 14.5715 16.3335H14.5557C13.5097 16.3335 12.8333 15.5547 12.8333 14.5835C12.8333 13.6122 13.5254 12.8335 14.595 12.8335C15.6647 12.8335 16.3175 13.586 16.3333 14.5835Z\" fill=\"black\"\/>\n                                <path d=\"M29.1667 27.9911H25.7247V22.497C25.7247 21.1213 25.2292 20.1805 23.9863 20.1805C23.0389 20.1805 22.4739 20.8195 22.2218 21.432C22.1349 21.6538 22.1088 21.9556 22.1088 22.2663V28H18.6667C18.6667 28 18.7102 18.6982 18.6667 17.7396H22.1088V19.1953C22.5608 18.4941 23.3778 17.5 25.2119 17.5C27.4718 17.5 29.1667 18.9645 29.1667 22.1154V28V27.9911Z\" fill=\"black\"\/>\n                                <path d=\"M14.8401 12.6152V12.585C14.8401 12.585 14.825 12.6077 14.8174 12.6152H14.8401Z\" fill=\"black\"\/>\n                                <\/g>\n                                <defs>\n                                <clipPath id=\"clip0_487_127\">\n                                <rect width=\"42\" height=\"42\" fill=\"white\"\/>\n                                <\/clipPath>\n                                <\/defs>\n                            <\/svg>\n                        <\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n  \n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Next project<\/h2>\n\n\n\n\n\n                    \n\n    \n    <a href=\"https:\/\/visionaere.de\/en\/projects\/city-of-hennigsdorf\/\" class=\"vs-project vs-project-teaser vs-project-teaser--big\" style=\"background-color: #e9f1f9\" data-video-url=\"\">\n        <div class=\"vs-project-teaser__image \">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_hennigsdorf_header-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-project-teaser__video\">\n\n        <\/div>\n        <div class=\"vs-project-teaser__content vs-wysiwyg\">\n            <h3>Stadt Hennigsdorf<\/h3>\n            <p class=\"is-style-h3-subtitle\">Kleinstadt mit gro\u00dfem Auftritt<\/p>\n                            <p>Wie bringt man Geschichte, Selbstverst\u00e4ndnis und Dynamik einer vielf\u00e4ltigen Kleinstadt in eine pr\u00e4gnante Form?<\/p>\n                        <ul class=\"vs-tag-list vs-project__tag-list\">\n                               \n                    <li>\n                        <div class=\"vs-tag vs-tag--category\">\n                                                                                                                                                                                                                                                                                                                                                                      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project<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"content-type":""},"categories":[],"class_list":["post-3010","project","type-project","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/project\/3010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/media?parent=3010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/categories?post=3010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}