{"id":3012,"date":"2024-07-23T17:44:52","date_gmt":"2024-07-23T15:44:52","guid":{"rendered":"https:\/\/visionaere.de\/projekte\/woloho\/"},"modified":"2025-06-04T14:32:47","modified_gmt":"2025-06-04T12:32:47","slug":"woloho","status":"publish","type":"project","link":"https:\/\/visionaere.de\/en\/projects\/woloho\/","title":{"rendered":"WOLOHO"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <p class=\"overline\">Brand<\/p>\n<h3>Expressive look for a unique platform<\/h3>\n<p><!-- \/wp:heading --> <!-- wp:paragraph --><\/p>\n<p>The common goal was to find a modern design that emphasizes the unique concept of the digital platform with a constantly growing community. To this end, the geometric design language was further developed into a modular system. The new corporate typeface &#8220;Neue Campton&#8221; underlines the friendly, geometric look. In addition, the handwritten font &#8220;Supermarker&#8221; gives the lovingly curated content a warm, personal touch.   <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_intro-ezgif.com-resize-2.gif\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_moodboard_01-1024x1024.png\" alt=\"\" class=\"wp-image-312\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_moodboard_01-1024x1024.png 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_moodboard_01-300x300.png 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_moodboard_01-150x150.png 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_moodboard_01-768x768.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_moodboard_01-1536x1536.png 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_moodboard_01-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_moodboard_02-1024x1024.png\" alt=\"\" class=\"wp-image-316\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_moodboard_02-1024x1024.png 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_moodboard_02-300x300.png 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_moodboard_02-150x150.png 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_moodboard_02-768x768.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_moodboard_02-1536x1536.png 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_moodboard_02-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <p class=\"overline\">Website<\/p>\n<h3 class=\"wp-block-heading\">One website, three newsletters, three colors<\/h3>\n<p>On the website, users can choose between three newsletters: the blue Workletter for job ads, the green Homeletter for apartment ads and the red Loveletter for everything that people love. This is not primarily about personal ads, but about everything that people do with love and passion \u2013 or want to share their passion with someone. The three offers are clearly identified in <del>WOLOHO<\/del> &#8216;s striking new color and design language. If you like it colorful, it&#8217;s best to subscribe to all three!   <\/p>\n<p>At the same time, the central processes \u2013 from newsletter subscription and advertisement placement to newsletter administration and dispatch by the <del>WOLOHO team\u2013<\/del> were placed on a modern technical platform.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_startseite-scaled.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-light-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_03-738x1024.png\" alt=\"\" class=\"wp-image-321\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_03-738x1024.png 738w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_03-216x300.png 216w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_03-768x1065.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_03-1107x1536.png 1107w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_03.png 1442w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_04-738x1024.png\" alt=\"\" class=\"wp-image-322\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_04-738x1024.png 738w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_04-216x300.png 216w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_04-768x1065.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_04-1107x1536.png 1107w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_04.png 1442w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_05-738x1024.png\" alt=\"\" class=\"wp-image-320\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_05-738x1024.png 738w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_05-216x300.png 216w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_05-768x1065.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_05-1107x1536.png 1107w, https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_tablet_05.png 1442w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-offset-1-desktop is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"overline\"><span class=\"small\">Newsletter<\/span><\/p>\n<h3>For the community from the community<\/h3>\n<p>All WOLOHO advertisements come from the community itself and are carefully curated by hand by the three founders Reza, Rana and Natalie. The collaborative spirit and directness of communication are well received by the urban target groups \u2013 both on the subscriber side and among the growing number of advertisers. <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/11\/visionaere_woloho_newsletter.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-text-image vs-text-image--image-left vs-component\">\n        <div class=\"vs-text-image__image\">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere_woloho_zitatmodul.jpg\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-text-image__content\">\n            <div class=\"vs-wysiwyg\">\n                <div class=\"column\">\n<div class=\"customer-voice__center-wrapper\">\n<div>\n<blockquote>\n<p class=\"quote-text\">&#8220;Our vision for the WOLOHO community is characterized by diversity, fairness and humanity. <del>Visionaere<\/del> has given this idea a new visual face \u2013 and taken the service to the next level in terms of technology.&#8221;<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"small info-text\"><strong>Reza Memari<\/strong><br \/>\nFounder<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-light-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n\n    <div id=\"vs-single-contact\" class=\"vs-single-contact \" >\n        <div class=\"vs-single-contact__left\">\n                            <div class=\"vs-contact__content vs-wysiwyg\">\n                    <h3>What can we do for you?<\/h3>\n<p>Are you facing similar challenges to <del>WOLOHO?<\/del> Would you like to modernize a digital media platform or make your public image unmistakable? Talk to us. As your partner, we will discuss the modernization of your corporate design or the further development of your digital services with you.   <\/p>\n\n                <\/div>\n                    <\/div>\n        <div class=\"vs-single-contact__right\">\n            <div class=\"vs-contact__content vs-wysiwyg\">\n                <h3>Contact<\/h3>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere-jan-luetzen-kontakt.jpg\" loading=\"lazy\" alt=\"\" \/>\n                <p class=\"is-style-info-text\"><strong>Jan L\u00fctzen<\/strong><\/p>\n                <p class=\"is-style-info-text\">Managing Director Creation<\/p>\n                <p class=\"is-style-info-text\">  030 78 09 66 &#8211; 72<\/p>\n                                <div class=\"vs-contact__social-links\">\n                    <a href=\"mailto:jan.luetzen@visionaere.de\" target=\"_blank\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\" fill=\"none\">\n                            <g clip-path=\"url(#clip0_487_124)\">\n                            <path d=\"M21 1C32.0444 1 41 9.95562 41 21C41 32.0444 32.0444 41 21 41C9.95562 41 1 32.0444 1 21C1 9.95562 9.95562 1 21 1Z\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n                            <path d=\"M11 14V27H30V14H11ZM11.76 15.7818L17.5512 20.5038L11.76 25.2259V15.7856V15.7818ZM29.24 26.2353H11.76V26.2047L18.1554 20.9932L18.5886 21.345C19.1434 21.7962 19.8236 22.0218 20.5038 22.0218C21.184 22.0218 21.8642 21.7962 22.419 21.345L22.8522 20.9932L29.2476 26.2047V26.2353H29.24ZM29.24 25.2221L23.4488 20.5L29.24 15.7779V25.2182V25.2221ZM29.24 14.7953L21.9364 20.7485C21.1042 21.4253 19.8958 21.4253 19.0674 20.7485L11.7638 14.7953V14.7647H29.2438V14.7953H29.24Z\" fill=\"black\" stroke=\"black\"\/>\n                            <\/g>\n                            <defs>\n                            <clipPath id=\"clip0_487_124\">\n                            <rect width=\"42\" height=\"42\" fill=\"white\"\/>\n                            <\/clipPath>\n                            <\/defs>\n                        <\/svg>\n                    <\/a> \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n  \n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-centered-headline\"><a href=\"https:\/\/visionaere.de\/projekte\/open-gpt-x\/\" data-type=\"project\" data-id=\"116\">Next project<\/a><\/h2>\n\n\n\n\n\n                    \n\n    \n    <a href=\"https:\/\/visionaere.de\/en\/projects\/iqam-research\/\" class=\"vs-project vs-project-teaser vs-project-teaser--big\" style=\"background-color: #f7f5ec\" data-video-url=\"\">\n        <div class=\"vs-project-teaser__image \">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_iq-kqp_Header.jpg\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-project-teaser__video\">\n\n        <\/div>\n        <div class=\"vs-project-teaser__content vs-wysiwyg\">\n            <h3>IQAM Research<\/h3>\n            <p class=\"is-style-h3-subtitle\">Quant success formula<\/p>\n                            <p>The quantitative investment process records the flood of market information, analyzes it and develops systematic investment models. Visionaere relaunched the website and visual identity for DekaBank&#8217;s quantitative research institute.<\/p>\n                        <ul class=\"vs-tag-list vs-project__tag-list\">\n                               \n                    <li>\n                        <div class=\"vs-tag vs-tag--category\">\n                                                                                                                                                                                Science and Research\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        <\/div>\n                    <\/li>\n                               \n                    <li>\n                        <div class=\"vs-tag vs-tag--category\">\n                                                                                                                                                                                                                                                    Communities and Platforms\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    <\/div>\n                    <\/li>\n                               \n                    <li>\n                        <div class=\"vs-tag vs-tag--category\">\n                                                                                                                                                                                                                                                                                                                        Finance and Real Estate\n                                                                                                                                                                                                                                                                                                                                                                                                                                                <\/div>\n                    <\/li>\n                                                     <li>\n                        <div class=\"vs-tag vs-tag--tag\">\n                                                                                                                                                            WordPress CMS\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                <\/div>\n                    <\/li>\n                                    <li>\n                        <div class=\"vs-tag vs-tag--tag\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Website\n                                                                                                                                                                                                                                                                                                                                                                                                                                                            <\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/a>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Next project<\/p>\n","protected":false},"featured_media":2214,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","content-type":""},"categories":[],"class_list":["post-3012","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/project\/3012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/media\/2214"}],"wp:attachment":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/media?parent=3012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/categories?post=3012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}