{"id":3284,"date":"2025-03-17T11:03:52","date_gmt":"2025-03-17T10:03:52","guid":{"rendered":"https:\/\/visionaere.de\/projekte\/bfw\/"},"modified":"2025-06-10T16:17:41","modified_gmt":"2025-06-10T14:17:41","slug":"bfw","status":"publish","type":"project","link":"https:\/\/visionaere.de\/en\/projects\/bfw\/","title":{"rendered":"BFW"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <p class=\"overline\">Association website<\/p>\n<h3>Platform for topics and networking<\/h3>\n<p>How can the added value of one of Germany&#8217;s largest real estate associations be clearly presented to members, the public, politicians and the press? How can a digital platform contribute to the networking of member companies with politics, administration and science? The BFW&#8217;s new digital presence effectively supports these goals.  <\/p>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW-Bund_Homepage_Screens_web.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-background\" style=\"background-color:#e5ebf1\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"832\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er_01.png\" alt=\"\" class=\"wp-image-2928\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er_01.png 600w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er_01-216x300.png 216w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"832\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er_02.png\" alt=\"\" class=\"wp-image-2926\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er_02.png 600w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er_02-216x300.png 216w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"832\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er.png\" alt=\"\" class=\"wp-image-2930\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er.png 600w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er-216x300.png 216w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"966\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo1_1-1024x966.png\" alt=\"\" class=\"wp-image-2914\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo1_1-1024x966.png 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo1_1-300x283.png 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo1_1-768x725.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo1_1-1536x1450.png 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo1_1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"966\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo2_2-1024x966.png\" alt=\"\" class=\"wp-image-2912\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo2_2-1024x966.png 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo2_2-300x283.png 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo2_2-768x725.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo2_2-1536x1450.png 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo2_2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <p class=\"overline\">Digital newsroom<\/p>\n<h3 class=\"overline\">Relevant industry news<br \/>\navailable quickly, clearly and in a targeted manner<\/h3>\n<p>When designing the newsroom, the focus was on efficient usability on all device types. Regardless of whether users visit the portal on a mobile device, tablet or PC: The Info Hub offers them quick and targeted access. The CMS WordPress offers the association&#8217;s internal content managers a powerful editorial platform.  <\/p>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Newsroom_Startseite.png\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_01-1024x1024.jpg\" alt=\"\" class=\"wp-image-3092\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_01-1024x1024.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_01-300x300.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_01-150x150.jpg 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_01-768x769.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_01-1534x1536.jpg 1534w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_01.jpg 1830w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_02-1024x1024.jpg\" alt=\"\" class=\"wp-image-3094\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_02-1024x1024.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_02-300x300.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_02-150x150.jpg 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_02-768x768.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_02-1536x1536.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_02.jpg 1832w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <p class=\"overline\">Content structuring<\/p>\n<h3>Distribute industry content digitally<br \/>\n<\/h3>\n<p>Innovative design, characteristic imagery and contemporary usability provide the BFW with a modern communication tool for its growing range of content. The online platform gives users access to relevant specialist information up to two weeks in advance, which is also distributed in the printed FWW magazine. <\/p>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Newsroom_Icons.png\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-text-image vs-text-image--image-left vs-component\">\n        <div class=\"vs-text-image__image\">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Newsroom_Quote.jpg\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-text-image__content\">\n            <div class=\"vs-wysiwyg\">\n                <blockquote><p><strong>&#8220;The BFW Newsroom and our association website are important multipliers for the association. The channels offer industry experts direct access to relevant topics such as the market, technology, law, taxes and responsibility.&#8221; <\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>Andreas Beulich<\/strong><br \/>\nFederal Managing Director BFW<\/p>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n\n    <div id=\"vs-single-contact\" class=\"vs-single-contact \" >\n        <div class=\"vs-single-contact__left\">\n                            <div class=\"vs-contact__content vs-wysiwyg\">\n                    <h3>What can we do for you?<\/h3>\n<p>Are you facing similar challenges to the BFW? Would you like to bring your print magazine to the web or distribute your content more quickly to your target groups on all channels?  Talk to us. As your partner, we work with you to analyze the potential of storytelling, digital newsrooms and social media hubs.<\/p>\n\n                <\/div>\n                    <\/div>\n        <div class=\"vs-single-contact__right\">\n            <div class=\"vs-contact__content vs-wysiwyg\">\n                <h3>Contact<\/h3>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere-jan-luetzen-kontakt.jpg\" loading=\"lazy\" alt=\"\" \/>\n                <p class=\"is-style-info-text\"><strong>Jan L\u00fctzen<\/strong><\/p>\n                <p class=\"is-style-info-text\">Managing Director Creation<\/p>\n                <p class=\"is-style-info-text\">  030 78 09 66 &#8211; 72<\/p>\n                                <div class=\"vs-contact__social-links\">\n                    <a href=\"mailto:jan.luetzen@visionaere.de\" target=\"_blank\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\" fill=\"none\">\n                            <g clip-path=\"url(#clip0_487_124)\">\n                            <path d=\"M21 1C32.0444 1 41 9.95562 41 21C41 32.0444 32.0444 41 21 41C9.95562 41 1 32.0444 1 21C1 9.95562 9.95562 1 21 1Z\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n                            <path d=\"M11 14V27H30V14H11ZM11.76 15.7818L17.5512 20.5038L11.76 25.2259V15.7856V15.7818ZM29.24 26.2353H11.76V26.2047L18.1554 20.9932L18.5886 21.345C19.1434 21.7962 19.8236 22.0218 20.5038 22.0218C21.184 22.0218 21.8642 21.7962 22.419 21.345L22.8522 20.9932L29.2476 26.2047V26.2353H29.24ZM29.24 25.2221L23.4488 20.5L29.24 15.7779V25.2182V25.2221ZM29.24 14.7953L21.9364 20.7485C21.1042 21.4253 19.8958 21.4253 19.0674 20.7485L11.7638 14.7953V14.7647H29.2438V14.7953H29.24Z\" fill=\"black\" stroke=\"black\"\/>\n                            <\/g>\n                            <defs>\n                            <clipPath id=\"clip0_487_124\">\n                            <rect width=\"42\" height=\"42\" fill=\"white\"\/>\n                            <\/clipPath>\n                            <\/defs>\n                        <\/svg>\n                    <\/a> \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n  \n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Next project<\/h2>\n\n\n\n\n\n                    \n\n    \n    <a href=\"https:\/\/visionaere.de\/en\/projects\/bvda\/\" class=\"vs-project vs-project-teaser vs-project-teaser--big\" style=\"background-color: #f1f3f3\" data-video-url=\"\">\n        <div class=\"vs-project-teaser__image \">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Header.jpg\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-project-teaser__video\">\n\n        <\/div>\n        <div class=\"vs-project-teaser__content vs-wysiwyg\">\n            <h3>BVDA<\/h3>\n            <p class=\"is-style-h3-subtitle\">At home in everyday life<\/p>\n                            <p>The Bundesverband Deutscher Anzeigenbl\u00e4tter is the umbrella organization of advertising paper publishers. It represents 332 titles with a circulation of 25.3 million copies per week. Visionaere developed the brand identity of the press association.  <\/p>\n                        <ul class=\"vs-tag-list vs-project__tag-list\">\n                               \n                    <li>\n                        <div class=\"vs-tag vs-tag--category\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Associations, Foundations and NGOs\n                                                                                            <\/div>\n                    <\/li>\n                                                     <li>\n                        <div class=\"vs-tag vs-tag--tag\">\n                                                                                                                                                                                                                                                                                                                                                Design System\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            <\/div>\n                    <\/li>\n                                    <li>\n                        <div class=\"vs-tag vs-tag--tag\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Publication\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        <\/div>\n                    <\/li>\n                                    <li>\n                        <div class=\"vs-tag vs-tag--tag\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Website\n                                                                                                                                                                                                                                                                                                                                                                                                                                                            <\/div>\n                    <\/li>\n                                    <li>\n                        <div class=\"vs-tag vs-tag--tag\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Corporate Design\n                                                                                                                                                                                                                                                                                                                                    <\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/a>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Next project<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","content-type":""},"categories":[],"class_list":["post-3284","project","type-project","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/project\/3284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/media?parent=3284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/categories?post=3284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}