{"id":3284,"date":"2025-03-17T11:03:52","date_gmt":"2025-03-17T10:03:52","guid":{"rendered":"https:\/\/visionaere.de\/projekte\/bfw\/"},"modified":"2025-06-10T16:17:41","modified_gmt":"2025-06-10T14:17:41","slug":"bfw","status":"publish","type":"project","link":"https:\/\/visionaere.de\/en\/projects\/bfw\/","title":{"rendered":"BFW"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <p class=\"overline\">Association website<\/p>\n<h3>Platform for topics and networking<\/h3>\n<p>How can the added value of one of Germany&#8217;s largest real estate associations be clearly presented to members, the public, politicians and the press? How can a digital platform contribute to the networking of member companies with politics, administration and science? The BFW&#8217;s new digital presence effectively supports these goals.  <\/p>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW-Bund_Homepage_Screens_web.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-background\" style=\"background-color:#e5ebf1\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"832\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er_01.png\" alt=\"\" class=\"wp-image-2928\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er_01.png 600w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er_01-216x300.png 216w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"832\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er_02.png\" alt=\"\" class=\"wp-image-2926\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er_02.png 600w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er_02-216x300.png 216w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"832\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er.png\" alt=\"\" class=\"wp-image-2930\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er.png 600w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_IBFW_Bund_Tablet_3er-216x300.png 216w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"966\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo1_1-1024x966.png\" alt=\"\" class=\"wp-image-2914\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo1_1-1024x966.png 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo1_1-300x283.png 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo1_1-768x725.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo1_1-1536x1450.png 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo1_1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"966\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo2_2-1024x966.png\" alt=\"\" class=\"wp-image-2912\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo2_2-1024x966.png 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo2_2-300x283.png 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo2_2-768x725.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo2_2-1536x1450.png 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/BFW_mobile_NR_duo2_2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <p class=\"overline\">Digital newsroom<\/p>\n<h3 class=\"overline\">Relevant industry news<br \/>\navailable quickly, clearly and in a targeted manner<\/h3>\n<p>When designing the newsroom, the focus was on efficient usability on all device types. Regardless of whether users visit the portal on a mobile device, tablet or PC: The Info Hub offers them quick and targeted access. The CMS WordPress offers the association&#8217;s internal content managers a powerful editorial platform.  <\/p>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Newsroom_Startseite.png\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_01-1024x1024.jpg\" alt=\"\" class=\"wp-image-3092\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_01-1024x1024.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_01-300x300.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_01-150x150.jpg 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_01-768x769.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_01-1534x1536.jpg 1534w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_01.jpg 1830w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_02-1024x1024.jpg\" alt=\"\" class=\"wp-image-3094\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_02-1024x1024.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_02-300x300.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_02-150x150.jpg 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_02-768x768.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_02-1536x1536.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Moodboard_02.jpg 1832w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <p class=\"overline\">Content structuring<\/p>\n<h3>Distribute industry content digitally<br \/>\n<\/h3>\n<p>Innovative design, characteristic imagery and contemporary usability provide the BFW with a modern communication tool for its growing range of content. The online platform gives users access to relevant specialist information up to two weeks in advance, which is also distributed in the printed FWW magazine. <\/p>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Newsroom_Icons.png\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-text-image vs-text-image--image-left vs-component\">\n        <div class=\"vs-text-image__image\">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/03\/VIS_BFW_Newsroom_Quote.jpg\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-text-image__content\">\n            <div class=\"vs-wysiwyg\">\n                <blockquote><p><strong>&#8220;The BFW Newsroom and our association website are important multipliers for the association. The channels offer industry experts direct access to relevant topics such as the market, technology, law, taxes and responsibility.&#8221; <\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>Andreas Beulich<\/strong><br \/>\nFederal Managing Director BFW<\/p>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n\n    <div id=\"vs-single-contact\" class=\"vs-single-contact \" >\n        <div class=\"vs-single-contact__left\">\n                            <div class=\"vs-contact__content vs-wysiwyg\">\n                    <h3>What can we do for you?<\/h3>\n<p>Are you facing similar challenges to the BFW? Would you like to bring your print magazine to the web or distribute your content more quickly to your target groups on all channels?  Talk to us. As your partner, we work with you to analyze the potential of storytelling, digital newsrooms and social media hubs.<\/p>\n\n                <\/div>\n                    <\/div>\n        <div class=\"vs-single-contact__right\">\n            <div class=\"vs-contact__content vs-wysiwyg\">\n                <h3>Contact<\/h3>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/visionaere-jan-luetzen-kontakt.jpg\" loading=\"lazy\" alt=\"\" \/>\n                <p class=\"is-style-info-text\"><strong>Jan L\u00fctzen<\/strong><\/p>\n                <p class=\"is-style-info-text\">Gesch\u00e4ftsf\u00fchrer Kreation<\/p>\n                <p class=\"is-style-info-text\"> 030 78 09 66 &#8211; 72<\/p>\n                                <div class=\"vs-contact__social-links\">\n                    <a href=\"mailto:jan.luetzen@visionaere.de\" target=\"_blank\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\" fill=\"none\">\n                            <g clip-path=\"url(#clip0_487_124)\">\n                            <path d=\"M21 1C32.0444 1 41 9.95562 41 21C41 32.0444 32.0444 41 21 41C9.95562 41 1 32.0444 1 21C1 9.95562 9.95562 1 21 1Z\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n                            <path d=\"M11 14V27H30V14H11ZM11.76 15.7818L17.5512 20.5038L11.76 25.2259V15.7856V15.7818ZM29.24 26.2353H11.76V26.2047L18.1554 20.9932L18.5886 21.345C19.1434 21.7962 19.8236 22.0218 20.5038 22.0218C21.184 22.0218 21.8642 21.7962 22.419 21.345L22.8522 20.9932L29.2476 26.2047V26.2353H29.24ZM29.24 25.2221L23.4488 20.5L29.24 15.7779V25.2182V25.2221ZM29.24 14.7953L21.9364 20.7485C21.1042 21.4253 19.8958 21.4253 19.0674 20.7485L11.7638 14.7953V14.7647H29.2438V14.7953H29.24Z\" fill=\"black\" stroke=\"black\"\/>\n                            <\/g>\n                            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d=\"M16.3333 14.5835C16.3333 15.5547 15.6568 16.3335 14.5715 16.3335H14.5557C13.5097 16.3335 12.8333 15.5547 12.8333 14.5835C12.8333 13.6122 13.5254 12.8335 14.595 12.8335C15.6647 12.8335 16.3175 13.586 16.3333 14.5835Z\" fill=\"black\"\/>\n                                <path d=\"M29.1667 27.9911H25.7247V22.497C25.7247 21.1213 25.2292 20.1805 23.9863 20.1805C23.0389 20.1805 22.4739 20.8195 22.2218 21.432C22.1349 21.6538 22.1088 21.9556 22.1088 22.2663V28H18.6667C18.6667 28 18.7102 18.6982 18.6667 17.7396H22.1088V19.1953C22.5608 18.4941 23.3778 17.5 25.2119 17.5C27.4718 17.5 29.1667 18.9645 29.1667 22.1154V28V27.9911Z\" fill=\"black\"\/>\n                                <path d=\"M14.8401 12.6152V12.585C14.8401 12.585 14.825 12.6077 14.8174 12.6152H14.8401Z\" fill=\"black\"\/>\n                                <\/g>\n                                <defs>\n                                <clipPath id=\"clip0_487_127\">\n                                <rect width=\"42\" height=\"42\" fill=\"white\"\/>\n                                <\/clipPath>\n                                <\/defs>\n                            <\/svg>\n                        <\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n  \n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Next project<\/h2>\n\n\n\n\n\n                    \n\n    \n    <a href=\"https:\/\/visionaere.de\/en\/projects\/bvda\/\" class=\"vs-project vs-project-teaser vs-project-teaser--big\" style=\"background-color: #f1f3f3\" data-video-url=\"\">\n        <div class=\"vs-project-teaser__image \">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/01\/Visionaere_BVDA_Header.jpg\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-project-teaser__video\">\n\n        <\/div>\n        <div class=\"vs-project-teaser__content vs-wysiwyg\">\n            <h3>BVDA<\/h3>\n            <p class=\"is-style-h3-subtitle\">Zu Hause im Alltag<\/p>\n                            <p>Der Bundesverband Deutscher Anzeigenbl\u00e4tter ist die Spitzenorganisation der Anzeigenblatt-Verlage. Er repr\u00e4sentiert 332 Titel mit einer Auflage von 25,3 Mio. Exemplaren pro Woche. Visionaere entwickelte den Markenauftritt des Presseverbandes.<\/p>\n                        <ul class=\"vs-tag-list vs-project__tag-list\">\n                               \n                    <li>\n                        <div class=\"vs-tag vs-tag--category\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Associations, Foundations and NGOs\n                                                                                            <\/div>\n                    <\/li>\n                                                     <li>\n                        <div class=\"vs-tag vs-tag--tag\">\n                                                                                                                                                                                                                                                                                                                                                Design System\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                 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                                                                                                                                                                                                                                                                                                                                                                                 Publication\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        <\/div>\n                    <\/li>\n                                    <li>\n                        <div class=\"vs-tag vs-tag--tag\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Website\n                                                                                                                                                                                                                                                                                                                                                                                                                                                            <\/div>\n                    <\/li>\n                                    <li>\n                        <div class=\"vs-tag vs-tag--tag\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Corporate Design\n                                                                                                                                                                                                                                                                                                                                    <\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/a>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Next project<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"content-type":""},"categories":[],"class_list":["post-3284","project","type-project","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/project\/3284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/media?parent=3284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/categories?post=3284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}