{"id":4686,"date":"2025-07-21T10:24:32","date_gmt":"2025-07-21T08:24:32","guid":{"rendered":"https:\/\/visionaere.de\/projekte\/steinbeis-haecker\/"},"modified":"2025-10-01T18:34:00","modified_gmt":"2025-10-01T16:34:00","slug":"steinbeis-haecker","status":"publish","type":"project","link":"https:\/\/visionaere.de\/en\/projects\/steinbeis-haecker\/","title":{"rendered":"Steinbeis &amp; H\u00e4cker"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <p class=\"overline\"><span class=\"small\">Strategic redesign<\/span><\/p>\n<h3 class=\"overline\">Brand facelift<\/h3>\n<p>The results of the brand workshop flowed directly into a design facelift and a strategic adjustment of typography, imagery and color system. The company logo was carefully optimized to make it easier to read on mobile devices. <\/p>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/SH_Logoanimation-1.gif\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_details_01-1024x1024.jpg\" alt=\"\" class=\"wp-image-4093\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_details_01-1024x1024.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_details_01-300x300.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_details_01-150x150.jpg 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_details_01-768x768.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_details_01-1536x1536.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_details_01.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_details_02-1024x1024.jpg\" alt=\"\" class=\"wp-image-4091\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_details_02-1024x1024.jpg 1024w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_details_02-300x300.jpg 300w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_details_02-150x150.jpg 150w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_details_02-768x768.jpg 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_details_02-1536x1536.jpg 1536w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_details_02.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-offset-1-desktop is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"medium-text overline\"><span class=\"small\">Design System<\/span><\/p>\n<h3 class=\"medium-text\">Visible responsibility<\/h3>\n<p>Steinbeis &amp; H\u00e4cker is valued by its wealthy clientele for its clear, analytical view of the capital markets &#8211; and for the high degree of responsibility it assumes for its clients. Visionaere has translated this unique expertise into a stringent design concept. A content audit helped to streamline, restructure and selectively revise the digital content.  <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/vis_newsartikel_sh_content_neu-1.jpg\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-light-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"1086\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_01-1.png\" alt=\"\" class=\"wp-image-3885\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_01-1.png 782w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_01-1-216x300.png 216w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_01-1-737x1024.png 737w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_01-1-768x1067.png 768w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"1086\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_02-1.png\" alt=\"\" class=\"wp-image-3900\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_02-1.png 782w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_02-1-216x300.png 216w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_02-1-737x1024.png 737w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_02-1-768x1067.png 768w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"1086\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_03-1.png\" alt=\"\" class=\"wp-image-3898\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_03-1.png 782w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_03-1-216x300.png 216w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_03-1-737x1024.png 737w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_03-1-768x1067.png 768w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-right\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-offset-1-desktop is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"medium-text overline\"><span class=\"small\">Accessibility<\/span><\/p>\n<h3 class=\"medium-text\">One website for all<\/h3>\n<p>Accessibility was not seen as an afterthought in the project, but was considered from the outset in the conception, design and development. The aim was to design a site that is accessible to all user groups &#8211; regardless of individual limitations or device types. <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_quer_01.png\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_quer_05.png\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_quer_03.png\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-light-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_04-737x1024.png\" alt=\"\" class=\"wp-image-3923\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_04-737x1024.png 737w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_04-216x300.png 216w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_04-768x1067.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_04.png 782w\" sizes=\"auto, (max-width: 737px) 100vw, 737px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_05-737x1024.png\" alt=\"\" class=\"wp-image-3921\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_05-737x1024.png 737w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_05-216x300.png 216w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_05-768x1067.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_05.png 782w\" sizes=\"auto, (max-width: 737px) 100vw, 737px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"1024\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_06-737x1024.png\" alt=\"\" class=\"wp-image-3919\" srcset=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_06-737x1024.png 737w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_06-216x300.png 216w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_06-768x1067.png 768w, https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_hoch_06.png 782w\" sizes=\"auto, (max-width: 737px) 100vw, 737px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-scroll-section vs-scroll-section--text-left\">\n        <div class=\"vs-scroll-section__text\">\n            <div class=\"vs-wysiwyg vs-sticky\">\n                <div class=\"column is-half-tablet is-4-desktop\">\n<div class=\"textpic__text rich-text\">\n<p class=\"medium-text overline\"><span class=\"small\">Digital presence<\/span><\/p>\n<h3 class=\"medium-text\">More than just a business card<\/h3>\n<p>The new barrier-free website strikes the right note. It represents the self-image of the Munich-based portfolio management specialists and meets the objective of clear structuring and precise content. <\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n        <div class=\"vs-scroll-section__images\">\n            <ul>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_quer_04.png\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                                    <li>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/sh_ipad_quer_02.png\" loading=\"lazy\" alt=\"\" \/>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n    <div class=\"vs-text-image vs-text-image--image-left vs-component\">\n        <div class=\"vs-text-image__image\">\n                        <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2025\/07\/substanzwerte_2000x1333.jpg\" loading=\"lazy\" alt=\"\" \/>\n        <\/div>\n        <div class=\"vs-text-image__content\">\n            <div class=\"vs-wysiwyg\">\n                <div class=\"column\">\n<div class=\"customer-voice__center-wrapper\">\n<blockquote>\n<p class=\"quote-text\">&#8220;Having an absolutely professional and reliable partner like Visionaere at our side has turned the implementation of the Accessibility Protection Act from a necessary project into a thoroughly appealing and exciting one.&#8221;<\/p>\n<\/blockquote>\n<p class=\"small info-text\"><strong><br \/>\nTatjana Rogalli<\/strong><br \/>\nManaging Director<\/p>\n<\/div>\n<\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group is-style-wide-width has-color-light-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n\n    <div id=\"vs-single-contact\" class=\"vs-single-contact \" >\n        <div class=\"vs-single-contact__left\">\n                            <div class=\"vs-contact__content vs-wysiwyg\">\n                    <div class=\"column is-5-tablet rich-text\">\n<h3>What can we do for you?<\/h3>\n<p>Are you facing similar challenges to Steinbeis &amp; H\u00e4cker? Would you like to make your unique expertise visible or make your website accessible? Arrange a free consultation.  <\/p>\n<\/div>\n\n                <\/div>\n                    <\/div>\n        <div class=\"vs-single-contact__right\">\n            <div class=\"vs-contact__content vs-wysiwyg\">\n                <h3>Contact<\/h3>\n                                                <img decoding=\"async\" src=\"https:\/\/visionaere.de\/wp-content\/uploads\/2024\/07\/csm_visionaere-sven-luetzen-kontakt_f2ade3d027.jpg\" loading=\"lazy\" alt=\"\" \/>\n                <p class=\"is-style-info-text\"><strong>Sven L\u00fctzen<\/strong><\/p>\n                <p class=\"is-style-info-text\">Managing Director Strategy<\/p>\n                <p class=\"is-style-info-text\">030 78 09 66 &#8211; 71<\/p>\n                                <div class=\"vs-contact__social-links\">\n                    <a href=\"mailto:sven.luetzen@visionaere.de\" target=\"_blank\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\" fill=\"none\">\n                            <g clip-path=\"url(#clip0_487_124)\">\n                            <path d=\"M21 1C32.0444 1 41 9.95562 41 21C41 32.0444 32.0444 41 21 41C9.95562 41 1 32.0444 1 21C1 9.95562 9.95562 1 21 1Z\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n                            <path d=\"M11 14V27H30V14H11ZM11.76 15.7818L17.5512 20.5038L11.76 25.2259V15.7856V15.7818ZM29.24 26.2353H11.76V26.2047L18.1554 20.9932L18.5886 21.345C19.1434 21.7962 19.8236 22.0218 20.5038 22.0218C21.184 22.0218 21.8642 21.7962 22.419 21.345L22.8522 20.9932L29.2476 26.2047V26.2353H29.24ZM29.24 25.2221L23.4488 20.5L29.24 15.7779V25.2182V25.2221ZM29.24 14.7953L21.9364 20.7485C21.1042 21.4253 19.8958 21.4253 19.0674 20.7485L11.7638 14.7953V14.7647H29.2438V14.7953H29.24Z\" fill=\"black\" stroke=\"black\"\/>\n                            <\/g>\n                            <defs>\n                            <clipPath id=\"clip0_487_124\">\n                            <rect width=\"42\" height=\"42\" fill=\"white\"\/>\n                            <\/clipPath>\n                            <\/defs>\n                        <\/svg>\n                    <\/a> \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n  \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","content-type":""},"categories":[],"class_list":["post-4686","project","type-project","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/project\/4686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/media?parent=4686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionaere.de\/en\/wp-json\/wp\/v2\/categories?post=4686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}