Digital assets are revolutionizing the global exchange of assets. A prerequisite for this change is a secure, high-performance software infrastructure for trading digital assets. Blocksize Capital's solutions enable financial institutions to access the potential of digital assets and take advantage of new growth opportunities. Following a remote brand workshop, Visionaere redesigned the online presence of the software pioneers
Blocksize Capital
New online presence for digital assets pioneers

Corporate website and content hub
Blocksize Capital’s new website provides product information, articles and background information on the software specialists and their high-end trading infrastructure for analyzing, trading and managing digital assets. The website has been live since October 12, 2020 – and since then has represented the Blocksize Capital brand with a detailed product presentation and relevant content in the blog section.
Important building block in the growth strategy
“Blocksize Capital’s new website is an important building block in our growth strategy,” reports Christian Labetzsch, Managing Director and Founding Partner of Blocksize Capital. “The products of our trading infrastructure platform are now intuitively understood. Our agile corporate culture, our partner network and the content offered in the Knowledge Hub with press releases, case studies or the latest trends on the subject of cryptocurrency and digital assets have now also been given a contemporary look.”
“The website highlights Blocksize Capital’s pioneering role in the digital assets sector in a target group-oriented way. Innovative design, typography full of character, modern imagery and superior technical realization make the high-end positioning of the technology platform tangible.”
Jan Lützen
Creative Director Visionaere GmbH
A design system for the software suite
The Blocksize product family consists of three applications: Blocksize Core, Blocksize Matrix and Blocksize Quant SDK. The digital presence translates the range of products into a concise visual system of icons, graphic leitmotifs and colors, which makes the products clearly distinguishable – despite the family resemblance. “Our background knowledge in the financial services and software sectors as well as our expertise in corporate design and storytelling helped a lot in the project,” says brand consultant Jan Lützen. “This enabled us to provide the software pioneers at Blocksize Capital with a strategic tool that makes the new world of digital assets visually tangible – and at the same time connects the most important contact points for digital sales.”
About Blocksize Capital
Blocksize Capital is one of the first technology service providers focused on digital assets. Founded in 2017, Blocksize Capital has been developing professional trading infrastructure for institutional clients ever since. With the vision of facilitating efficient and convenient access to various crypto exchanges and digital asset trading for its partners, Blocksize Capital offers a complete end-to-end platform solution.
Blocksize Capital offers institutional financial investors highly professional enterprise support, connects them to more than 30 crypto exchanges, provides hotline support via phone, email and online ticketing with minimal response and resolution times and regular updates and upgrades. For more information visit www.blocksize-capital.com
Project scope
Brand process
Remote workshop
Visual language
Graphic language
Website relaunch
CMS development (WordPress)
HubSpot-CRM connection
On-page SEO
Project start
June 2020
Livegang
September 2020
Client
Blocksize Capital GmbH
Sector
Finance
Software
Website
www.blocksize-capital.com
What can we do for you?
Are you facing similar challenges to Blocksize Capital? Would you like to digitally market a software platform or make your public image unique? Talk to us. As your partner, we discuss the potential of digital software marketing or the further development of your company website with you.
Contact
Jan Lützen
Geschäftsführer Kreation
030 78 09 66 – 72