Assenagon

Based on an intensive analysis of the competition, Visionaere developed a strategic positioning concept that places the proven risk management expertise of the fund specialists even more strongly at the center of the brand and online presence.

As part of the relaunch, the corporate website, the company logo, the central brand message, as well as the corporate fonts, color scheme and visual language were given a makeover. The result is a modern brand and online presence that clearly sets Assenagon apart from the competition.

“Visionaere’s overall package convinced us: from the initial analysis of the competitive environment to the strategic concept and the creative and technical implementation. The result reflects our self-image in an authentic way.”

Sabine Hilgner
Executive Director, Head of PR,
Marketing & Events at Assenagon

About Assenagon

Assenagon specializes in fund-linked active risk management. With branches in Munich, Frankfurt am Main, Luxembourg and Zurich, the company manages a fund volume of more than €17 billion for its institutional and private investors. You can find more information about Assenagon at www.assenagon.com.