PATRIZIA, one of Europe's leading real estate investment houses, has also been offering funds for private investors under the umbrella of PATRIZIA GrundInvest since the beginning of 2016. Visionaere is the creative agency responsible for developing this new market segment.
PATRIZIA
Visionaere stages retail fund for real estate investment house

Modular marketing kit
“The communication measures aim to achieve an effective transfer of PATRIZIA’s excellent reputation from the institutional business to the private market segment,” explains Sven Lützen, co-founder and managing director of Visionaere. “We have developed a modular marketing kit for PATRIZIA that builds on the existing corporate design and supplements it with a key visual system, several new design elements and a characteristic infographic and visual language.”
“Visionaere knows how to work out the USPs of our products well. The visualizations are strong and unseen, the collaboration is open and constructive. That’s why we enjoy working with Visionaere.”
Ralf Lanzrath
Group Head of Marketing and
Group Executive Director of PATRIZIA
About PATRIZIA
PATRIZIA Immobilien AG has been active as an investor and service provider on the real estate market for over 30 years with more than 800 employees in more than ten countries. PATRIZIA’s range of services includes the acquisition, management, value enhancement and sale of residential and commercial real estate via its own licensed investment platforms. As one of the leading real estate investment companies in Europe, the company operates throughout Europe for large institutional investors as well as for private investors both nationally and internationally and covers the entire real estate value chain. The company currently manages real estate assets of around EUR 17 billion, mainly as a co-investor and portfolio manager for insurance companies, pension funds, sovereign wealth funds, savings banks and cooperative banks. Further information can be found at www.patrizia.ag
Project scope
Website relaunch
Project start
December 2015
Client
Patrizia
Sector
Banks & Financial Clients
What can we do for you?
Are you facing similar challenges to PATRIZIA? Are you planning a relaunch or would you like to reposition your brand? Talk to us. As a partner, we offer interactive brand experiences and complete digital solutions from a single source.
Contact
Cornelius Nordt
Geschäftsführer Business Development
030 78 09 66 – 81