Quoniam Asset Management

A customized corporate website

Visionaere developed the digital presence in close coordination with the Quoniam marketing and communication managers. At the heart of the website is the newsroom, which was redesigned with a focus on quick and targeted access to information. At the same time, the focus was on convenient usability on all device types – mobile, tablet or PC. Technically, the customized responsive web application is based on the WordPress content management system.

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“The new Quoniam website with the Dialog & Knowledge section is a modern information hub for our business partners and stakeholders. With the development of a dynamic fund section and the improved interface design, we have implemented technically innovative solutions.”

Leigh Ann Kittell, CFA
Executive Director, Head of Product Communication, Head of Marketing

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The sustainability and careers sections were also expanded and modernized as part of the relaunch. For example, sound bites from selected Quoniam experts provide insights into the work of the quantitative investment specialist.

Digital distribution center

“The institutional investment business has changed,” says Sven Lützen, Managing Director Strategy Consulting at Visionaere. “Sales are much more digitally driven than they were just a few years ago. This increases the demands on the website. Today, the digital presence is no longer one of many contact channels to potential institutional investors, but is now at the center of sales activities because it offers the greatest reach potential. The online presence is the central crystallization point of brand identity, product world and content offering,” says the project manager at Visionaere.

Strategic repositioning

Visionaere provides the Union Investment subsidiary with comprehensive support for its brand communication. In joint workshops, the strategic and visual positioning of Quoniam was sharpened, the world of images and illustrations modernized and the link between financial content and its visual presentation strengthened. The result is a holistic design system with the Fibonacci sequence at its center – as a symbol for recurring mathematical laws that Quoniam recognizes and makes usable as sources of performance for institutional investors. “The design also visually emphasizes our focus on the three pillars of people, science and technology,” explains Leigh Ann Kittell, Head of Product Communication and Marketing at Quoniam.

About Quoniam Asset Management

The quantitative asset manager with more than 130 employees in Frankfurt and London manages more than EUR 28 billion in assets. Quoniam’s aim is to create client-oriented investment solutions with reliable alpha based on scientific findings and modern technology. This is based on the research and data-driven method, a state-of-the-art IT platform and the decades of market experience of Quoniam’s experts. For over 20 years, Quoniam has stood for innovative quantitative equity, bond and multi-asset strategies with a global investment universe. Quoniam is part of the Union Investment Group, one of the leading fund companies in Germany.