Quoniam
The quantitative asset manager Quoniam, with offices in Frankfurt and London, manages more than EUR 28 billion in assets for institutional investors. Quoniam’s goal is to create client-oriented investment solutions with reliable alpha based on scientific findings and modern technology. Visionaere supports Quoniam comprehensively with its brand communication.
Services
Brand process
Remote workshop
Strategy consulting
Visual language
Graphic language
Employer branding
Corporate website
CMS WordPress
Sector
Finance
Website
www.quoniam.com
Design system
The mathematics of the markets
In joint workshops, the strategic and visual positioning of the asset manager was sharpened, the world of images and illustrations modernized and the link between financial content and its visual presentation strengthened. The result is a holistic design system centred around the Fibonacci sequence – as a symbol for recurring mathematical laws that Quoniam recognizes and harnesses as sources of performance for institutional investors.
Company Story
The triad of people, science and technology
Quoniam’s recipe for success is based on the combination of the three pillars of people, science and technology. The design system also emphasizes this triad visually.
Corporate Website
A customized
corporate identity
Visionaere developed the digital presence in close coordination with the Quoniam marketing and communication managers. At the heart of the website is the newsroom, which was redesigned with a focus on quick and targeted access to information. At the same time, the focus was on convenient usability on all device types – mobile, tablet or PC. Technically, the tailor-made responsive web application is based on the WordPress content management system.
The sustainability and career sections were also expanded and modernized in terms of content and design as part of the relaunch. For example, sound bites from selected Quoniam experts provide insights into the work of the quantitative investment specialist.
“The new Quoniam website with the Dialog & Knowledge section is a modern information hub for business partners and stakeholders. We have implemented innovative solutions with the dynamic fund section and the improved interface design.”
Leigh Ann Kittell
Head of Product Communication, Head of Marketing
What can we do for you?
Are you facing similar challenges to Quoniam? Would you like to reflect strategic changes in your public image or make a broader range of expertise visible to your target groups? If you are interested in starting a project in this area, arrange a free consultation, call us or send us an e-mail.
