Assenagon
When Assenagon entrusted Visionaere with the strategic relaunch of its brand and website, the focus was on one goal: to confidently emphasize its positioning as a risk management specialist and to express its market position as one of the fastest growing asset managers in Germany.
Services
Logo design
Claim
Visual language
Corporate website
Sector
Finance
Website
www.assenagon.com
Corporate Design
Active management
becomes visible
In financial mathematics, the alpha sign stands for the excess return. It thus symbolizes the added value that Assenagon offers its customers as an active manager. Visionaere placed the symbol at the center of the new logo and renewed the company’s typography and color scheme.
Claim
The core competencies
in a nutshell
Without risk, it is no longer possible to generate returns on the capital markets. The potential can only be realized if risks are identified, controlled and made profitable in systematic strategies. The claim that Visionaere developed for Assenagon is an expression of this conviction.
Corporate Website
Convincing facts
attractively presented
The responsive website makes it possible to experience the new brand presence on all devices. It combines an up-to-date, transparent fund presentation with an extensive range of content and modern usability.
A newsroom with added value
The newsroom provides an ideal platform for comments, articles, audio and video content. Sharing and filter functions round off the offer.
“Visionaere was convincing: in analysis, conception and implementation. The website reflects our self-image in an authentic way.”
Sabine Hilgner
Head of PR, Marketing & Events, Assenagon
What can we do for you?
Are you facing similar challenges to Assenagon? Talk to us. As your partner, we support you in developing a clear positioning, unique brand experiences and modern corporate websites. If you are interested in starting a project in this area, arrange a free consultation, call us or send us an e-mail.
Your contact person
Sven Lützen
Managing Director Strategy
030 78 09 66 – 71
