Firstwaters

Change as a constant

The constant change in the financial industry is the driving force behind the consultants at firstwaters. “Whether the challenges are technological, legal or organizational: firstwaters implements change and supports financial companies in the management and implementation of complex integration, transformation and IT projects,” says Marco Fäth, Managing Director of firstwaters, describing the company’s self-image. The experts’ mission is to provide independent and partnership-based advice – from defining the technical requirements to technological consulting and implementing the solution in the respective system landscape.

Making transformation visible

“We have given this mission a new, contemporary form,” says Sven Lützen, Managing Director Strategy at Visionaere. Following a strategic brand process with intensive face-to-face and remote workshops, Visionaere redesigned the brand identity of the consulting specialists at firstwaters. In addition to the new company logo, the brand consultants from Berlin developed the company claim “Implementing Change”. The new corporate mission statement embodies firstwaters’ self-image as a partner to the financial industry for the technological challenges of the future.

Digital identity

Taking into account the target groups and their specific needs, Visionaere revised the website, the visual language, the corporate typography and color scheme as well as the company’s printed correspondence. “The new firstwaters online presence is a corporate website and content hub in one,” says Sven Lützen.

“The new website makes the corporate identity of firstwaters visible and illustrates the broad range of expertise of the consulting professionals. At the same time, it will also serve as a content hub for a growing range of content in the future. “

Sven Lützen
Managing Director Strategy Visionaere GmbH

The technical basis of the website is the open source CMS Typo3, which offers a powerful and investment-proof platform and, thanks to its open source architecture, does not require high ongoing license fees.

Further analog and digital projects by firstwaters and Visionaere are already being implemented.

About firstwaters

firstwaters supports financial companies in complex integration, transformation and IT projects. The consultants see change and innovation as an opportunity for the financial industry to underpin its future viability. The strength of the consultants at firstwaters lies in the combination of professional expertise, technological know-how and methodological competence, which they translate into sustainable software tools for the entrepreneurial success of their clients. Further information can be found at www.firstwaters.de