Firstwaters
The constant change in the financial industry is the driving force behind the consultants at firstwaters. Regardless of whether the challenges are technological, legal or organizational – the experts provide comprehensive support for all digital challenges of the future. The brand essence was worked out in joint workshops and then translated into a consistent design.
Services
Remote workshop
Strategy consulting
Corporate design
Type design
Stationery
PowerPoint master
Corporate website
CMS Typo3
Sector
Consulting & Technology
Finance
Website
www.firstwaters.de
Logo and claim
The brand promise
in a nutshell
The company paves the way for financial institutions to align their IT structures for the future. This mission forms the ideal basis for the new claim “Implementing change” and the new logo.
Method
Recognizing the core of
togetherand making it visible
The strategic repositioning was based on various face-to-face and remote workshops. These involved intensive discussions about the competitive environment, the target groups and the strategic objectives.
Corporate Website
Corporate presence
and content hub
The new website makes the corporate identity visible and illustrates the extensive range of expertise of the consulting professionals in a wide range of content. The combined visual and graphic language provides a nuanced set of tools that makes the partnership-based consulting at eye level just as visible as topics from the areas of technology and transformation.
Office equipment
Digital experts
also make an analog impression
Even in times of digitalization, printed communication tools remain relevant – especially in B2B. From letterpress business cards to letterheads and invoice forms, presentation folders and envelopes, Visionaere designed the business stationery for firstwaters. This turns standard printed matter into a haptic experience that makes an impression.
“Visionaere has transformed both our brand values and our way of working into a precisely fitting, modern and strongly differentiating image.”
Marco Fäth
Managing Director, firstwaters GmbH
What can we do for you?
Are you facing similar challenges to Firstwaters? Would you like to reflect strategic changes in your public image or make a broader range of expertise visible to your target groups? If you are interested in starting a project in this area, arrange a free consultation, call us or send us an e-mail.
Your contact person
Sven Lützen
Managing Director Strategy
030 78 09 66 – 71
