Hauck & Aufhäuser

The main aim of the website relaunch is to bundle the bank’s broad range of expertise, which includes the Asset Servicing, Asset Management and Private Banking divisions as well as Capital Markets and Investment Banking, on a joint web platform. In this way, the claim to leadership of the traditional bank and its proximity to customers in the digital world are emphasized. The new website at www.hauck-aufhaeuser.com helps the bank to differentiate itself from its competitors in terms of structure, content and functionality.

Website relaunch

The website combines detailed insights into all areas of the company with high-quality presentation and a contemporary, greatly simplified operating philosophy. Content has been consolidated and the presentation of in-house funds and funds launched for third parties has been revised. All current content such as press releases, research, news and publications will be bundled in a central newsroom in future. The development of a consistent online visual language and a closed premium area for customers and business partners round off the website.

“We developed the Hauck & Aufhäuser website together with Visionaere. The result is impressive thanks to the excellent cooperation in the project team, with which we were very satisfied from conception to going live.”

Sandra Freimuth
Head of Corporate Communications & Marketing
at Hauck & Aufhäuser Privatbankiers KGaA

“With the website relaunch, Hauck & Aufhäuser is taking a big step forward in terms of customer experience, brand presence and transparent product presentation. Unlike many financial service providers in this market segment, Hauck & Aufhäuser combines a modern corporate presentation with up-to-date content and research offerings, thus creating real customer proximity in the digital channel. H&A is thus meeting the challenges of progressive digitalization that not only financial service providers have to face today,” says Cornelius Nordt, Head of New Business & Project Manager at VISIONAERE GmbH.

About Hauck & Aufhäuser

Hauck & Aufhäuser Privatbankiers can look back on 220 years of tradition. The bank emerged from the merger of two long-established private banks: Georg Hauck & Sohn Bankiers in Frankfurt am Main, founded in 1796, and Bankhaus H. Aufhäuser, on the market in Munich since 1870. The two banks merged in 1998. The partners of the bank consist of the personally liable partner Jochen Lucht and the partners Michael O. Bentlage and Stephan Rupprecht. Hauck & Aufhäuser sees itself as a traditional yet modern private bank.

With offices in Frankfurt am Main, Munich, Hamburg, Düsseldorf and Cologne, the bank focuses on comprehensive advice and asset management for private and corporate clients, asset management for institutional investors, comprehensive fund services for financial and real assets in Germany and Luxembourg and cooperation with independent asset managers. The focus of its business activities is on holistic and personal advice, on the basis of which individual solutions are developed.