apoAsset
The fund company, which specializes in healthcare and multi-asset investment products, turned to Visionaere to relaunch its digital identity. With the relaunch based on the CMS WordPress, the client and agency demonstrate how strategic design and innovative technology can be combined in a user-centered online presence that is not only visually appealing, but also accessible and functional for every user.
Services
Accessible website
UX design
Software development
CMS WordPress
Sector
Finance
website
apoasset.com
Digital accessibility
Selected requirements
Structure & semantics
Correct heading hierarchy, clean HTML – All control elements correctly labeled (links, buttons, forms)
Accessibility & operability
Keyboard control for all functions, visible focus – Logical tab order, usable forms – Focus management for modals/overlays
Perceptibility of content
Sufficient color contrasts & legible fonts – Alt texts, ARIA labels, subtitles for media
UX Design
Focus on the user
The redesign focused on the needs of the target groups – from private investors to consultants and partners to institutional investors. The aim was to translate their wishes and goals into a new, user-centered structure. Accessibility was considered an integral part of the design from the outset, not an afterthought. Another design goal was a clean, generous look that makes the financial products accessible and easy to understand.
News and career areas
Current insights
Particular attention was paid to the design of the “Insights” and “Careers” sections. The first underpins apoAsset’s expertise with current articles, videos and press releases. Thanks to an editorially controllable, interactive filter option, the content can be assigned to individual or multiple user groups, who can filter it according to their individual interests. In the careers section, apoAsset presents itself as an authentic team and committed employer.
“The collaboration with Visionaere was characterized by mutual trust right from the start. The convincing result in just 4.5 months is a joint success.”
Sandra Düppe,
Manager Communication & Marketing, apoAsset
What can we do for you?
Are you facing similar challenges to apoAsset? Would you like to make your unique expertise visible or make your website accessible? Arrange a free consultation.
Your contact person
Sven Lützen
Managing Director Strategy
030 78 09 66 – 71