Deka ETF
Deka Investment’s aim was to give its exchange traded funds (ETFs) a striking, recognizable visual presence. At the same time, the aim was to provide users with full access to product information on all devices – from smartphones and tablets to desktop PCs.
Visual world
The beauty of
technical precision
Unlike actively managed funds, ETFs track the underlying index as precisely as possible. Visionaries developed a visual world that makes the mathematical precision of index replication visible. In the striking architectural images, a coloured area runs parallel to the edge of the object, symbolizing the exact replication of the index by the ETF.
Sustainability brochure
ESG ETFs from light to dark green
Deka Investments attaches great importance to providing investors with opportunities to invest in line with their own values while also taking sustainable criteria into account. In recent years, Deka ETF has therefore issued a series of ETFs that offer sustainability-oriented investment opportunities based on exchange-traded index funds. Visionaere developed a 32-page brochure on the topic of “Sustainable investing with ETFs”.
Responsive website
Digital presence
with up-to-date content
The responsive website is continuously fed with up-to-date content and fund data. The current regulatory requirements for fund presentation were also implemented as part of the relaunch.
E-mail newsletter
Trends and topics
on the pulse of the markets
The Deka ETF Newsletter offers ETF investors up-to-date market information, interviews with top-class ETF experts and the well-founded market opinion of Deka Chief Economist Dr. Ulrich Kater.
“Our website is the center of our investor communication.
Visionaerecreates solutions that are technically and aesthetically convincing.”
Thomas Pohlmann
Head of ETF Product Management
What can we do for you?
Would you also like to give a product division a characteristic profile within the brand architecture? Or do you need an online presence for your financial products? If you are interested in starting a project in this area, arrange a free consultation, call us or send us an e-mail.
