IZ Research
IZ Research is the data platform of the Immobilienzeitung. It offers real estate professionals access to property, market and location data – an important success factor for researchers, project developers, banks and financiers, asset managers, valuers, brokers and investors. Visionaere developed a modular design system for the real estate professionals and data specialists that showcases their data diversity and usability, while at the same time underlining their affiliation with the IZ Group.
Services
Brand process
Corporate design
Corporate website
Visual language
CMS WordPress
Industry
Real estate
Software
Website
www.iz-research.com
Brand
Typography and color system
As a data specialist in the IZ Immobilien Zeitung publishing company, IZ Research wants to make the brand values of innovation and reliability visible in the design. After a lean brand process, Visionaere developed a design system that visualizes the analytical, fact-based and service-oriented approach of IZ Research with the help of modern typography and a striking color system, while at the same time effectively supporting goal conversion in communication. the geometric-rational design language of the font with open, friendly details, round i-dots and partially circular letter outlines harmonizes perfectly with the graphic design language of the design system.
Corporate Design
Design Guidelines
Consistent guidelines, clear identity.
As the research toolkit of the real estate newspaper, IZ Research uses the publicity of the publishing media to continuously increase awareness of the innovative data platform. Based on the strategic goals of IZ Research, Visionaere modernized the corporate design and documented the new standards in a detailed corporate design manual. The applications defined therein range from print advertisements and print publications to digital formats such as mailings, social media formats and presentations.
Digital Design
Corporate website
Added value for users
When designing IZ Research’s corporate website, Visionaere focused on the use cases and specific benefits of the analysis tool for various user groups. The user interface design systematically supports the primary and secondary conversion goals and cuts a fine figure on all platforms – from desktop to tablet to smartphone.
“Our new corporate design and the new website strike exactly the right note with our target groups because they translate the benefits of the tool into a modern user experience.”
Mirko Tinz
Head of Marketing & Communication
What can we do for you?
Are you facing similar challenges to IZ Research? Would you like to market a platform digitally or make your public image distinctive? Talk to us. As your partner, we discuss the potential of digital software marketing or the further development of your company website with you.
Your contact person
Jan Lützen
Managing Director Creation
030 78 09 66 – 72