Patrizia
The new fund family for private investors called for uniformity and diversity at the same time: the connection to the parent brand was to be strengthened, but at the same time the individual sales arguments of the closed-end funds were to be emphasized in individual “selling stories”.
Services
Corporate literature
Brand building kit
Information design
Sales materials
Sector
Finance, Real Estate
Corporate literature
The brand building kit
combines consistency and individuality
Synergies between science and business in Aachen, a new urban quarter with an exciting mix of uses in Stuttgart or a dynamic investment property in Copenhagen: the arguments for the products were many and varied. Thanks to its consistency, the brand kit enables a clear image transfer from the parent brand to the sub-brand – and at the same time offers great scope for the specific sales arguments of the products.
Information Design
Making specific advantages
intuitively tangible
The world of images and infographics translates the central product characteristics of the various funds into graphic leitmotifs.
Sales Marketing
Sales materials
with persuasive power
Visionaere developed sales folders, factsheets and a mobile trade fair system to present the product range at specialist events.
“Visionaere knows how to work out the USPs of our products and translate them into unseen visualizations.”
Ralf Lanzrath
Patrizia Group Head of Marketing,
Group Executive Director
What can we do for you?
Are you facing similar challenges to Patrizia? Do you need a strategy for your corporate literature or a customer or employee magazine? Talk to us. As your partner, we discuss with you the possibilities of classic and digital publications to successfully address your target audience.
Your contact person
Cornelius Nordt
Managing Director Business Development
030 78 09 66 – 81