Weberbank
The Berlin-based private bank has set itself the task of providing sustainable answers to its clients’ wealth-related questions. Weberbank wants to be more than just a bank: it sees itself as the extended network of its customers. Weberbank and Visionaere have jointly honed this positioning and implemented it in digital and traditional media.
Services
Strategy consulting
Corporate website
Online marketing
Social media strategy
Corporate video
PPT presentations
Print ads
Sector
Finance
Private Banking
Status
September 2022
Website
www.weberbank.de
Online Marketing
Awareness campaign
#ESGehtvoran
How can wealth creation and sustainability be combined? How can the banking business itself become more sustainable? Weberbank has been asking itself these questions about tomorrow for some time now. That is why the private bank has been taking sustainable aspects into account in its investments for many years and is also working consistently to become more sustainable internally. Visionaere has made this focus visible – in its website and digital campaigns as well as in social media and internal presentations.
Social media
Proof of competence
on the social web
Visionaere places the specific expertise of Weberbank at the center of its social media activities. Current highlights from the Berlin start-up and entrepreneurial scene are supplemented by financial content that underlines the private bank’s individual advisory expertise: from current market commentaries and focus topics for investors to facts and figures on sustainable investments. The new social media toolkit achieves greater brand awareness and higher user engagement with its customized editorial formats.
Motion
Video series
Market updates in a tailor-made suit
In their monthly capital market outlook in video format, Daniel Schär, Head of Portfolio Management at Weberbank, and press spokesman Robert Heiduck discuss current market events and their implications for investors. Visionaere has modernized the format conceptually and oversees the ongoing production of the videos – from the narrative concept to the selection of settings and camera angles to the signage, music and editing.
Corporate Website
Visual upgrade
for the online presence
The private banking business is changing. In addition to the wealthy core target groups, it is becoming increasingly important to address the customers and employees of tomorrow. Visionaere developed a modernized, dynamic visual and graphic language that takes younger potential target groups into account.
Awareness campaign
#NetzwerkBank
Weberbank sees itself as the extended network of its clients. It brings together the skills, personalities, trends and perspectives that are essential for providing long-term, sustainable answers to all wealth-related questions – a bank with the best connections. The campaign developed by Visionaere focuses on this special service provided by Weberbank.
Digital presentations
Power Point
to the point
Digital presentations often lead a life of their own away from the official design guidelines. Weberbank commissioned Visionaere to modernize its PowerPoint sales documents – from optimizing the narrative structure and designing diagrams to infographics and charts in line with corporate design.
“Weberbank is looking to the future: with a focus on sustainability and the network approach, with which we combine the best expertise for our investors.
Visionaerehas honed this vision with us and successfully implemented it.”
Klaus Siegers
Chairman of the Management Board
Weberbank Actiengesellschaft
What can we do for you?
Are you facing similar challenges to Weberbank? Talk to us. As your partner, we provide you with independent advice on strategic positioning and its efficient implementation in digital platforms and traditional media.
Your contact person
Cornelius Nordt
Managing Director Business Development
030 78 09 66 – 81
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