WOLOHO
The basic idea behind WOLOHO is as simple as it is ingenious: one newsletter each for everything that is important – from job to love & passion to home. “Help each other” isn’t just a simple advertising slogan, but an expression of the conviction that we can achieve more together: Directly, from person to person. Each letter is lovingly curated before it is sent to the unique, diverse and constantly growing community of over 80,000 people. Visionaere provided strategic, design and technical support for the relaunch and developed a customized platform for innovative newsletter offers.
Services
Visual design
UI / UX design
Web development
Online store
Newsletter
Sector
Communities & platforms
Technologies
CMS WordPress
Newsletter Brevo
Brand
Expressive look for a unique platform
The common goal was to find a modern design that emphasizes the unique concept of the digital platform with a constantly growing community. To this end, the geometric design language was further developed into a modular system. The new corporate typeface “Neue Campton” underlines the friendly, geometric look. In addition, the handwritten font “Supermarker” gives the lovingly curated content a warm, personal touch.
Website
One website, three newsletters, three colors
On the website, users can choose between three newsletters: the blue Workletter for job ads, the green Homeletter for apartment ads and the red Loveletter for everything that people love. This is not primarily about personal ads, but about everything that people do with love and passion – or want to share their passion with someone. The three offers are clearly identified in WOLOHO ‘s striking new color and design language. If you like it colorful, it’s best to subscribe to all three!
At the same time, the central processes – from newsletter subscription and advertisement placement to newsletter administration and dispatch by the WOLOHO team– were placed on a modern technical platform.
Newsletter
For the community from the community
All WOLOHO advertisements come from the community itself and are carefully curated by hand by the three founders Reza, Rana and Natalie. The collaborative spirit and directness of communication are well received by the urban target groups – both on the subscriber side and among the growing number of advertisers.
“Our vision for the WOLOHO community is characterized by diversity, fairness and humanity.
Visionaerehas given this idea a new visual face – and taken the service to the next level in terms of technology.”
Reza Memari
Founder
What can we do for you?
Are you facing similar challenges to WOLOHO? Would you like to modernize a digital media platform or make your public image unmistakable? Talk to us. As your partner, we will discuss the modernization of your corporate design or the further development of your digital services with you.
