City of Hennigsdorf
The modern industrial town of Hennigsdorf, with over 27,000 inhabitants, is located just outside Berlin in the idyllic green district of Oberhavel. An image brochure and a poster campaign were developed in close cooperation with the town council’s marketing team as part of the new town marketing measures. The aim was to highlight Hennigsdorf’s green location on the waterfront, its industrial links and its attractiveness, quality of life and economic strength.
Services
Editorial design
Illustration
Storytelling
Campaign
Text
Sector
Public clients
Photos
Frank Liebke, Matthias Baumbach
Image brochure
Reaching the goal together
In collaboration with the client, the relevant topics were clustered, transferred into a content structure and texts and images were curated.
The city’s existing corporate design was further developed during the layout process and taken to the next level. Generous typography, a new highlight color as well as icons and illustrations liven up the brochure.
A guide for locals, newcomers and interested parties
The new Hennigsdorf image brochure spans 28 pages and covers everything from the town’s history to sustainability. It outlines eleven different topics and gives young and older residents alike a chance to have their say. The spectrum ranges from e-mobility to nature conservation, from commuter figures to excursion destinations – all presented clearly, including a map of the town.
Making the facets of the city tangible
The varied mix of photos, illustrations, icons and infographics authentically showcases the advantages of the small town’s location. Even long-established residents of Hennigsdorf will find surprising facts and excursion tips in the brochure.
Accompanying campaign
Emotional impulses
for a dynamic city
The accompanying poster campaign makes selected contents of the brochure accessible to the public and raises awareness of Hennigsdorf as an attractive location for working and living.
“I am delighted with the very appealing image brochure, which suits us
Hennigsdorferswell.”
Thomas Günther
Mayor of the town of Hennigsdorf
And what do you plan to do next?
Are you facing similar challenges to the town of Hennigsdorf? Talk to us. As a partner, we develop customized corporate design systems and brand families, literature concepts and corporate websites.
Your contact person
Jan Lützen
Managing Director Creation
030 78 09 66 – 72
