The espressonists
Whether at home, in the office or in the catering trade; whether fine espresso blends, high-quality portafilter machines, grinders or barista accessories – the espresso specialists offer absolute premium products and personal advice for discerning coffee lovers and restaurateurs. Visionaere developed the corporate design – from the logo and claim to the color scheme and extensive marketing materials, product packaging, the website and an advertising campaign.
Services
Strategy consulting
Corporate design
Marketing
Packaging design
Corporate website
Webshop
Sector
Food / Beverage
website
espressonisten.de
Store & Showroom
Concept & Design aufmberg.com
Photography Shop: Bernhard Moosbauer
exsample.org
Corporate Design
Profession of faith
for coffee maniacs
At the heart of the corporate identity is an integrated brand concept consisting of the company name “die espressonisten”, the combined figurative and word mark and the programmatic claim “Coffee is art”. Clearly positioned in the premium segment, this formulates the uncompromisingly high standards of the founders.
Corporate Website
Highly enjoyable
with in-depth content
Instead of advertising platitudes, the Espressonisten website offers customers exciting on-site reports about roasters and manufacturers in Bella Italia, witty interviews with leading figures from the worlds of culture and media, as well as useful tips and advice on coffee and the like.
Packaging
Tailor-made suit
for every roast
Private labels offer companies the opportunity to expand their product universe and strengthen the brand loyalty of their target groups. The espresso specialists’ signature blends form a menu that is easy on the eye and the palate. The choice of materials, label design and naming combine to create an irresistible product family that is both visually appealing and tasty.
Print ad
Relevant news
for coffee aficionados
How do you attract the attention of coffee aficionados in the trade press for friends of sophisticated caffeinated beverages? With trade advertisements that offer truly unique offers for everyone – for beginners as well as advanced and professional baristas. Because these high-quality product ads are no pork belly, but specialist information from highly relevant love brands about fine professional tools and the latest trade fair innovations – lovingly curated and written by coffee experts. True to the differentiation motto: coffee is art.
“We are impressed by the meticulousness and attention to detail that Visionaere offers. Our idealistic approach is captured exactly – that’s why there is no better agency for us.”
Patrick Großmann
Founder The Espressonists
And what do you plan to do next?
Do you have similar tasks to solve as the espresso specialists? Are you planning to launch a premium brand? Or would you like to create a high-quality brand experience in digital and analog channels? Talk to us without obligation about strategies and measures for successfully building your brand or sales strategy. We look forward to hearing from you.
Your contact person
Jan Lützen
Managing Director Creation
030 78 09 66 – 72
