Volunteer fire department Berlin
Even in the city of Berlin, around 1,500 people volunteer in 58 stations to help people in acute need. Whether in the event of accidents, fires, medical emergencies or natural disasters – the volunteers are always there where they are needed. The campaign was launched at the end of 2018 in order to strengthen the recruitment of young volunteers.
Services
Strategy consulting
Campaigning
Microsite
Film
Social media
Sector
Associations and institutions
website
dein-einsatz.berlin
Recruiting campaign
Focus on the volunteers
The volunteers themselves are at the heart of the campaign. Interviews revealed four main motivations for joining the volunteer fire department: drive, team spirit, willingness to help and personal progress. These values make the community strong – and attractive to the young target groups.
Social Media
New media formats
for digital natives
Under the hashtag #DeinEinsatzfuerBerlin, the campaign is primarily aimed at digital natives on social networks. An image film, advertising material for social media such as Instagram, Facebook and YouTube, as well as a campaign website were created for this purpose.
Campaign microsite
Thrilling first contact
for the new recruits
A sleek, responsive website makes the volunteer fire department experience intuitive: video film, main motivations, interactive map and interviews with the volunteers make you want to get involved.
The interactive map guides interested parties to the nearest police station
Potential recruits can use the zip code search within the map to find the nearest station. An intelligent proximity search also displays other stations as alternatives to the closest station.
Campaign advertising material
Emotional arguments
to take away
The campaign was supplemented by postcards, flyers and posters in order to present the emotional arguments for volunteering in a compact form. The materials are surprising, arouse curiosity and offer points of contact for interested parties.
1.21 min.
minutes average time spent on the landing page
confirm the high relevance of the topic for the target groups.
143.000
video views in the social media
YouTube, Instagram and Facebook were achieved by the campaign within the first 2.5 weeks.
15.000
clicks to the target page dein-einsatz.berlin
were generated by the campaign in the first 2.5 weeks.
“The attitude and self-confidence of the volunteers immediately show how much each individual grows personally from the challenges.”
Manuel Mahnke
Deputy Chairman Permanent representative of the state representative of the volunteer fire department
What can we do for you?
Do you face similar challenges to the volunteer fire department? Are you looking for new applicants or are you planning a recruitment campaign? Talk to us. As your partner, we talk to you about the methods and potential of digital employee recruitment.
Your contact person
Jan Lützen
Managing Director Creation
030 78 09 66 – 72
