BFW
The website of the Bundesverband Freier Immobilien- und Wohnungsunternehmen e.V. had a clear goal: to develop a web platform that clearly communicates the association’s self-image, core topics and added value for its members. an online newsroom bundles current news and information for experts, entrepreneurs and service providers from the real estate industry. It provides information from the most diverse areas of the real estate industry – for everyone who wants to find out more about the many different topics in the sector.
Services
Strategy consulting
Digital editorial
Newsroom Website
Photo editing/image pool
Industry
Associations, foundations and NGOs
Finance and real estate
Communities and platforms
Website
www.bfw-newsroom.de
www.bfw-bund.de
Association website
Platform for topics and networking
How can the added value of one of Germany’s largest real estate associations be clearly presented to members, the public, politicians and the press? How can a digital platform contribute to the networking of member companies with politics, administration and science? The BFW’s new digital presence effectively supports these goals.
Digital newsroom
Relevant industry news
available quickly, clearly and in a targeted manner
When designing the newsroom, the focus was on efficient usability on all device types. Regardless of whether users visit the portal on a mobile device, tablet or PC: The Info Hub offers them quick and targeted access. The CMS WordPress offers the association’s internal content managers a powerful editorial platform.
Content structuring
Distribute industry content digitally
Innovative design, characteristic imagery and contemporary usability provide the BFW with a modern communication tool for its growing range of content. The online platform gives users access to relevant specialist information up to two weeks in advance, which is also distributed in the printed FWW magazine.
“The BFW Newsroom and our association website are important multipliers for the association. The channels offer industry experts direct access to relevant topics such as the market, technology, law, taxes and responsibility.”
Andreas Beulich
Federal Managing Director BFW
What can we do for you?
Are you facing similar challenges to the BFW? Would you like to bring your print magazine to the web or distribute your content more quickly to your target groups on all channels? Talk to us. As your partner, we work with you to analyze the potential of storytelling, digital newsrooms and social media hubs.
Your contact person
Jan Lützen
Managing Director Creation
030 78 09 66 – 72
